Flower for Dreams a west town floral startup supporting charity

If you love crafted flowers and want to contribute to local charity, Flower for Dreams is your best choice. This west town floral startup came around in 2012. It sells crafted flowers online with a special business model: share profit with charities. The company keeps the costs low and donates 25% of its profit to local charities. Customers order flowers directly from the company's website and get free delivery in Chicago and Milwaukee.

The company's online shop offers a rotating bouquet collection. It now has four kinds of bouquets available: Spring, Violet, Farm and Sun. The price starts from as low as $40. The team also takes orders for weddings and events.

Flower for Dreams manages to keep a fair and honest price by sourcing from local wholesalers and offering a rotating bouquet collection. The model works really well and allows the company to give back to the community.

"My favorite part is coordinating with the charities. I love planning events, making their voice heard, getting us involved and also learn what they do."

This is Kale W. Green, the subscriptions manager and customer experience representative. A large part of his job is to coordinates with different charities. Every year in fall, he reaches out to local non-profit organizations through email blasts and social media to introduce the company's charity program.

Charities then apply for the program. All full time employees will vote for 12 charities that they think need the most help. The company works one charity per month.

"I'm really excited about our August charity. It's Gardeneers. They have young kids learning gardening. I'm excited to go help them."

A table center piece arranged by Hannah D'ottavio, a flower buyer at Flower for Dreams.

Hannah D'ottavio is a flower buyer. She goes to local flower markets six o'clock in the morning everyday to source quality flowers from wholesalers. D'ottavio is pretty excited about working with Gardeneers, a charity working with schools and teaching students to grow their own gardens. She already works with them as the company also buys flowers from Gerdeneers. Flower for Dreams will feature D'ottavio in August.

"I love that we can help people with our work. It's a big part of the company."

Yuli Manzo is one of the four flower designers in the company. Everyday she arranges and packages about 70 flower bouquets on average. Manzo said she enjoyed working as a florist here because the company tried to make a difference for local charities.

"We do a lot of partnership and activities with the charities as well. We continue working with them throughout the year."

Besides donations, the company also organizes various workshops and activities with charities. Tracy Eickelberg is one of the five wedding and event designers at the company. She will go to GirlForward - a charity supporting refugee girls with educational programs - to teach girls how to make flower crowns. The company featured GirlFarword in March.

"There are so many different, unique causes out there that need help. So we want to have our footprint in as much of Chicago as we could."

Meet the Co-Founder, Joseph Dickstein. He started Flower for Dreams with a college business, selling flowers at local graduation ceremonies to make extra money. For every bouquet sold, the business donated a backpack for students-in-need. From there, the business grows into a startup with 25 employees. So far the company has donated $194, 716.29 to more than 50 charities in the windy city.

Company website: https://www.flowersfordreams.com Location: 1812 West Hubbard Street, Chicago, Illinois, 60622.

Created By
Qiqi(Vivian) Zhang

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