The Art of Persuasion Kimberly lowman

Source: The Brand Persuasion Wheel: A simple Framework to Develop Better Strategies https://first-the-trousers.com
  • "Works outside of our conscious awareness"
  • Four step process (attention, memory, build attitudes, motivation)
  • Implant ideas to make one believe they came up with the thought originally

BRANDING

Source: Top Branding Agency Insights: When Creating a Brand, Don’t Lose Sight of Your Goals www.bluetext.com/brandinggoals/
If people believe they share values with a company, they will stay loyal to the brand. -Howard Schultz CEO of Starbucks

Agenda Setting

  • Agenda setting: “The ability of the mass media to transfer the salience of items on their agendas to the public agenda.” (McCombs and Shaw)
  • Salience: what to think about
  • Framing: how to think about it

Relating back to class

  • In the Clemson Career Workshop, we had to persuade students to be a part of the program
  • Using the four step approach through email strategies
  • Creating a more user-friendly website
  • Revamping fliers with new information and design
  • Hoping students, parents, alumni, etc. will share the same values of the workshop so that they are loyal to it
  • Also learning how to make my communication more effective

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.