ADDING VIDEOS TO YOUR WEBSITE
Generally you're best off uploading your video to a site like YouTube and then embedding that on yours. This means the video gets streamed from their super-fast, reliable servers. You can host it on yours instead but if too many people watch it simultaneously you may find your site grinding to a halt. Also, video files are usually pretty large, there's no point them eating up your storage if it's not completely necessary.
Remember: YouTube is the world's second largest search engine. It's important to have a presence on it.
Even if your video is only destined for Twitter, it's worth putting it on YouTube too even just for SEO (search engine optimisation) purposes.
SCHEDULING VIDEOS ON SOCIAL MEDIA
DBM Motion Graphics recommends (and uses daily) Buffer for scheduling all social media posts including those with video. We've tried a fair few of the alternatives but Buffer always comes out on top. Their customer service (even if you're on their excellent free plan) is the best in the business.
SOME PLATFORM-SPECIFIC POINTERS
- Twitter loops any video under 6.5 seconds
- Instagram videos must be less than 1 minute and uploaded via app
- Instagram will crop your video to a square unless you press the button in the bottom left corner of the upload screen (see pic)
Use the arrows icon to switch between square and original aspect ratios on Instagram
Everything you've read is specifically about video files (file types like .mp4, .mov, .wmv). GIFs have their own peculiarities - lucky for you we made this guide:
We're pretty good at this animation lark but we're no experts on anything else so if you think we've made a mistake please get in touch and we'll rectify it. If you'd like to see examples of our motion graphics and post-production work please click on the button below: