SOCIAL SHIFT be part of it

Thank you for participating in Adobe’s Social Shift Fundamentals Training!

Social media has changed how our customers and prospects want to engage with us, so we’re working to shift the way Adobe does business and the way we interact with our customers.

Interested in getting more involved on social media? Here are some quick tips and tricks to best represent yourself and Adobe.


Here are some quick updates you can make today. Remember, your social media profiles are your opportunity to make a great first impression.

PICK A GREAT PHOTO - Your photo is the first thing people will see when they find you on social media. Make it a good one. Do not use an avatar or an Adobe logo.

YOUR NAME - Do not use the word ‘Adobe’ in your username or display name and even if you couldn’t snag your real name as a @username, make sure to use your real name for your display name.

DISCLOSURE - Disclose that you work for Adobe, what your role is, and that your viewpoints are your own. Remember, that these are FTC guidelines, not just Adobe guidelines.

  • Customize your URL. For the most professional URL, try If that isn’t available, try to keep it as close to your name as possible. You can learn how to update your URL here.
  • Don’t limit your headline to just your job title. Your headline is your opportunity to catch the attention of your visitor. Be creative, showcase your expertise and tell the visitor why they should be interested in you.
  • Write a summary. Your summary is the opportunity to tell your story. Lose the corporate speak. Make your summary personal and conversational.
  • Update your skills and job description. Visitors won’t know what you do just based on a job title. Keep your skills and job descriptions current.
Created By
Louise Hopkins


Created with images by LoboStudioHamburg - "twitter facebook together" • stevendepolo - "Colorful Wooden Blocks Children's Museum Macro April 17, 20114" • DASPRiD - "LinkedIn Office" • littlebirth - "looking"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.