Two years ago, our TurboTax business launched Project Ignite, a program to inspire employees to better understand our customers and their needs. Building on that success, our ProTax team, which makes products for tax professionals, duplicated the effort with Project Unite. And this year, our Small Business team took it to even greater heights with Project Fuel, bringing together about 1,000 employees and partners in four locations in an event designed to fuel small business success.
Employees at all levels and sites took part in workshops on the new QuickBooks mission, strategy and branding. To help them get a firsthand understanding of customer frustrations, they participated in immersive exercises that put them in the shoes of small business owners and self-employed individuals. Employees, and even the group’s leader, left the event inspired.
QuickBooks Connect Inspires Once Again!
QuickBooks Connect is our three-day, $10 million trade show that bucks the trend. We don’t sell any products. Instead, we gather 4,500 entrepreneurs, small business owners, accountants and developers to help them succeed through workshops, product demonstrations and motivational speakers. It’s staffed by 500 employee volunteers inspired to meet and work with customers. Last year’s event featured keynote speakers Oprah Winfrey, Jessica Alba, and Robert Herjavec of ABC TV’s “Shark Tank” fame.