Sonoma County Sales Mission 2019 May 13th-14th - An Atlantic Link case story

Sonoma County Sales Mission 2019 brought together Sonoma County Tourism Board and 70 travel agents from different agencies in Denmark and Sweden to present which opportunities the destination in California has to offer.

The Sales Mission took place in Copenhagen on 13th May and again on 14th May in Stockholm. Highlights of the events were a wine tasting where wines from the Sonoma region were offered and a prize draw. The region, which is located just 48 kilometers north of San Francisco, is famous for its wine scene and the rugged Pacific coastline.

Copenhagen May 13th

In Copenhagen the event took place at Axel Guldsmeden Hotel, where the participants enjoyed a presentation about the region by Susan Takano and a wine tasting from American Wine with Sonoma wines. The workshop was followed by an American inspired buffet and a prize draw. During the day individual sales calls with different agencies took place in the city of Copenhagen.

Stockholm May 14th

In Stockholm the event took place at the Clarion Hotel Amaranten. After the destination presentation by Susan Takano from Sonoma County Tourism and a wine tasting with Michel Jamais Vin with wines from the region, the participants enjoyed a flying buffet dinner. Additional to the evening trade event individual sales calls took place in Stockholm.


Atlantic Link is the leading full-service representation agency in Scandinavia and Finland. They provide trade development and strategic marketing planning for travel and tourism businesses worldwide. For 18 years, they have impacted Scandinavian travel consumption and increased awareness of their international clients. Long-term client relationships, tourism awards and industry recognition are testament to those efforts.

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