HOW DOES THE MEDIA INFLUENCE POLICY?
Ways the media influences public policy:
- Giving issues specific attention.
- Shaping public opinion by influencing attitudes and beliefs.
- By providing information to policy makers.
The media critically scrutinizes government affairs and make them public through the following:
- SOCIAL MEDIA
- NEWS BROADCASTS ETC.
The media may be biased on some issues, which can solicit different reactions from the public.
By keeping the people informed, the media influences policy to ensure that the government can be held accountable by the public.