COS PHYSICAL THERAPY ASSISTANT CREATING A BOOT CAMP EDUCATIONAL WEBSITE FOR PROSPECTIVE STUDENTS

WHAT IS THE PROGRAM AND HOW 4CC WILL HELP

The College of the Sequoias Physical Therapy Assistant Program is a highly-competitive and extremely accessible path into the medical field. With a recruitment area that extends beyond California’s border and a reputation of quality education and future success, the COS PTA Program wants to improve its digital outreach tools as well as create an automated and systematic way to deliver informational sessions that are currently done in person and only serve people in the immediate vicinity.

4Creeks Creative proposes to develop new marketing tools to aid the COS Physical Therapy Assistant program (updated photography and video) in it’s marketing outreach and to create an interactive tool (Online information boot camp) that will accomplish their goal of supplying vital information to potential students outside their immediate area.

WE WILL TELL YOUR STORY THROUGH THOUGHTFUL AND BEAUTIFUL VIDEO

VIDEO PRODUCTION

1. Overview of what a PTA does and what an applicant can expect from the COS PTA program. Video will consist of PTA Director’s testimony and b-roll of students working in COS courses to support the Director’s speaking points. This video will be 1.5-3 minutes in length. Testimonial will follow a series of questions designed to inform the viewer about what the program is about and where and how to apply.

2. Student testimonial featuring a current student enrolled in the program. Video will consist of testimonial and b-roll supporting the student’s speaking points. This video will be 1.5-3 minutes in length. Testimonial will consist of PTAs answering a short set of questions designed to share their experience with the viewer.

3. Alumni testimonials featuring grads placed within 3 different working settings. Video will consist of testimonial and b-roll supporting the graduates speaking points 3-4 minutes in length. Testimonial will consist of PTAs answering questions about their experiences finding work after the program.

All videos will be accompanied by a voice over and contain a soundtrack.

Imagine the below video, but with better quality and speaking directly with COS students and alumni

PHOTOGRAPHY WILL BE USED AS AN ASSETT OF THE ONLINE TOOL AND FOR PRINT COLLATERAL THAT CAN BE HANDED OUT AND MAILED TO PROSPECTIVE STUDENTS

PHOTOGRAPHY & PRINT COLLATERAL

Photography of all alumni, student and instructor related contented outlined in the scope will be photographed for future marketing needs as well as the boot camp PDF which will be available for prospective students to download following their completion of the online boot camp.

In addition to having printed collateral on hand, you can deliver the product through the online tool we will build with a simple button

Like this

There are three ways we can build this powerful online tool for you on Budget

Option 1: Adobe Spark

We intend to build the web site with the Adobe design tool named Spark. Spark is an effective tool for housing, beautiful design, written and video content, as well as allow the user to easily download the informational packets and application forms. This simplicity on the development side created by Spark will allow us to devote more resources to the overall design, photography and video production. The downside is the domain will be a generic adobe hosted domain. Currently there is no way to host Spark sites on your own domain.

Option 2: WordPress

With Word press we will develop the site using a theme and customizing so that it will fit our overall concept for this online tool. This option requires more time and money to develop and in order to maintain the budget the amount of resources dedicated to video, design and photography production would have to be reduced.

Option 3: Custom Development

The most development heavy approach to building this tool would also be the most customizable. However, a much larger portion of the project budget would be directed at the development and taken away from the video and photography budgets which are crucial to the effectiveness of this online tool.

Contact Us

Ryan Krauter ryan@4cc.co

Tom Price tom@4cc.co

www.4cc.co

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