Option 1: Adobe Spark
We intend to build the web site with the Adobe design tool named Spark. Spark is an effective tool for housing, beautiful design, written and video content, as well as allow the user to easily download the informational packets and application forms. This simplicity on the development side created by Spark will allow us to devote more resources to the overall design, photography and video production. The downside is the domain will be a generic adobe hosted domain. Currently there is no way to host Spark sites on your own domain.
Option 2: WordPress
With Word press we will develop the site using a theme and customizing so that it will fit our overall concept for this online tool. This option requires more time and money to develop and in order to maintain the budget the amount of resources dedicated to video, design and photography production would have to be reduced.
Option 3: Custom Development
The most development heavy approach to building this tool would also be the most customizable. However, a much larger portion of the project budget would be directed at the development and taken away from the video and photography budgets which are crucial to the effectiveness of this online tool.