We believe that Core Fitness can benefit greatly from this resource. Social Mention monitors over 100 different platforms and alerts clients anytime someone mentions their name. This asset will provide Core Fitness with real time feedback so that quick adjustments can be made to keep customers happy and excited about coming back!

What services are provided?

• Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and a third-party API.

What is "strength"?

• Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

What is "sentiment"?

• Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

What is "passion"?

• Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

What is "reach"?

• Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.