Adobe 1-Minute Video Challenge Promoting the United Nations' Sustainable Development Goals

Note that, due to the current COVID restrictions, this is now an online event and now open to any NSW school.

in conjunction with

For NSW schools - Catholic, Department of Education & Independent schools

Briefing date/time (live & recorded) - Tuesday August 10 from 9 AM to 10 AM (teachers will be sent the online connection details)

Submission date/time deadline - All submissions need to be into Dr Kitchen (kitchen@adobe.com) by Monday Aug 16 at 10 AM (use a file transfer process such as SharePoint, WeTransfer, FileMail.com or an open Google Drive or Dropbox that does not require access request. Please don't try and share via email.

Showcase date/time - Monday Aug 16 at 2 PM

For any stage 4 or 5 students - Catholic, Independent or Department schools.

Welcome to the 2021 NSW Adobe 1-Minute Video Challenge site. Run by the Adobe Education team and CathWest Innovation College, this challenge is all about working with a team of students and teachers to create a 1 minute video in with the use of Adobe Premiere Rush (or any other Adobe video editing tool such as Spark Video, Character Animator, After Effects &/or Premiere Pro) to help promote the United Nations Sustainable Development Goals.

Schools registered

  • CEDP School of Now
Adobe Premiere Rush

UN Sustainable Development Goals

In 2015, the United Nations established 17 interconnected Sustainable Development Goals that need to be achieved by 2030 to ensure a better future for our globe. Each goal addresses the following global challenges:

  • Poverty
  • Inequality
  • Climate change
  • Environmental degradation
  • Peace and
  • Justice

Your team can help raise awareness of these goals by creating a 1-minute video that helps explain one of the 17 goals and what can be done to help achieve it by 2030.

Discuss with your team which one of the 17 goals you would like to focus on for your video story on. Select a goal from the list below then start planning your video story.

Suggested equipment

Each production group is encouraged to work together as an online team using whatever recording equipment they can access such as smart phones, cameras, tripods, webcams, microphones etc


  • Students need to work with a group (3-5 recomended);
  • The completed video needs to be G rated;
  • All images & audio need to be either original or royalty free and appropriately credited;
  • All students who can be identified in the video need to have an Adobe release form signed by a parent or guardian so Adobe can publish their work externally;
  • All finished videos need to be exported as a video file (eg MP4, MOV) with a minimum resolution of 720 pixels (standard HD).
  • Each video needs to have an opening title and closing credits (please only include first names in the credits)
  • Videos should be well paced with no images on the screen for longer than about 7 seconds
  • Each video story should have an effective beginning, middle & end.
  • Fill each frame with important content, reduce headroom (distance between the top of a head and the top of the frame),
  • Video sound quality is important - use an external microphone for important dialogue
  • Make sure your story is informative and all facts well researched
  • Add a call to Action to create a desire in the viewer to make a change


Royalty Free resources

Note that some of these sites may be blocked by the school due to nature of some of the imagery

  • Music - Bensound https://www.bensound.com/
  • Video -Pexels https://www.pexels.com/, Mixkit https://mixkit.co/
  • Drone footage - https://www.pexels.com/search/videos/drone%20footage/
  • Still images - Unsplash- https://unsplash.com/, Pixabay - https://pixabay.com/

Advice for video makers

  • Give your story a structure (beginning, middle & end) so that you are telling a convincing, interesting (or entertaining) story.
  • Plan your story as much as you can before filming. Type out a script (if required) and draw a storyboard representing the structure of the story and how it will be captured.
  • 1 min seems short but you can pack a lot of content in that time.
  • Follow the 7 second rule (no visual edit should go longer than 7 seconds - preferably shorter).
  • A possible structure could look like this - Intro title 2.5 sec, opening piece to camera explaining what the UN Sustainable Development Goals are and which one is being focused on (15 sec), voice over & images outlining the chosen goal and why it is important (15 sec), voice over & images providing examples of how this goal can be achieved (15 sec), closing piece to camera summarising the importance of this goal for a sustainable future (10 sec), closing credits (2.5 sec)
  • Type out important elements of dialogue and have the talent read from a tele-prompt app or laptop screen
  • Use an external microphone (or seperate audio recording device) for any important dialogue. Audio is worth 60% of your video.
  • Use more than one camera when filming so you have different angles & frames to edit.
  • Use the rule of thirds so that the most important part of your frame is slightly to the left or right of your frame.
  • Avoid headroom, keep the top of the head at the top of the frame and fill the frame with relevant content.
  • Use a tripod or gimbal wherever possible.
  • Avoid zooming and panning, let the edits tell the story.
  • Make sure all interviewees and other talent is labeled with lower third text (use first or fake names only) including in the credits.
  • Allow time to export. Don't leave the exporting to the last minute.

Advice for teachers

  • All entries into the showcase must be sent to Tim Kitchen (kitchen@adobe.com) by 10 AM Monday August 16. Video files should be sent via the free WeTransfer.com or Filemail.com or MS SharePoint. Avoid Dropbox or GoogleDrive if possible because there is ofter a need to request permissions which can delay the process.
  • Here is a copy of the Adobe Release Form to be signed by a parent/guardian of any student who can be identified
  • You can involve as many students and teachers as you like but only one teacher will be the main contact for the school;
  • The briefing session will be recorded if you can't make it;
  • The main teacher for each school will be sent the online connection information via email and via a digital calendar invitation;
  • You may need to organise the students into their groups in advance of the briefing
  • Feel free to join your students, help them where you can and learn from them.
  • Try and allow some class time during the week for the students to plan and create
  • Depending on numbers, you may need to select which solutions will represent your school at the showcase.

If you have any comments or questions, please contact Dr Tim Kitchen (kitchen@adobe.com).

Tips & tricks on the day ...

We are looking forward to working with you

Dr Tim Kitchen - Adobe
Created By
Tim Kitchen