It’s interesting to see how amidst all the tumult around the physical stores fading away, we are seeing them make a bold comeback. Thanks to the ‘experience’ economy, it’s no more an ‘either’ ‘or’ story.
Strong customer engagement and brand interactions lead to higher volumes of returning patrons – and now more than ever, customers are demanding high-quality integrated experience in the shopping environment. A recent study by RIS News says the leading strategy for retailers over the next 18 months is to ‘increase customer engagement’ with over 50 percent of respondents saying it’s their top goal through 2018. An incredible and engaging shopping experience leaves a lasting impression on customers.
In times ahead, brick and mortar spaces are becoming more than what they sell. They’re a way for businesses to build a personal connection with their customers. Retailers must offer something more than just clothes or food, or gifts. They must offer experiences. Places where people can meet. Or escape. Somewhere to work, play and live because retail means more.
Candytopia is a traveling interactive installation with candy art galleries, flying unicorn pigs and a marshmallow tsunami swimming pool. It's an Instagram hot spot. It's a utopia for candy lovers. And its gift shop is doing gangbuster sales.
In this podcast, John Goodman, Candytopia CEO, talks about how Candytopia came about, its growth plans and what he's learned from playing the ringleader of a crazy candy circus.
Natalie Mackey, co-founder and CEO of Winky Lux, creates "lux cosmetics at drugstore prices." In this podcast, she talks about the growth of Winky Lux and the burgeoning "masstige" beauty segment. Bricks-and-mortar retail is playing an increasing role in Winky Lux's growth strategy. The retail research team also gets a tour of the Winky Lux Experience store in New York.