XMP Movement Preparedness Self-Assessment
A series of similar books were designed for specific key programs targeting a specific core audience.
Booklet Design / Copywriting / Marketing
NCWakeLife + NCWakeLife CoveFest
As a passion project, I created, manage and maintain the NCWakeLife Facebook group of over 1,000 members. NCWakeLife is a community of boaters and wakeboarders who love spending time on the lake.
In addition to all the social media, design and content creation for the group, we also have an annual event called CoveFest. CoveFest is a highly anticipated annual event that brings our community together for a huge day of fun on the lake.
This event involves a tremendous amount of design materials, event planning and management, sponsorship, social media marketing, hard work and fun!
Social Media / Design / Copywriting / Marketing / Event Planning & Management / Sponsorship
DukeWell / Duke University Health System
These are just a couple examples of marketing campaigns I created for DukeWell.
DukeWell is a care management program administered by the Duke University Health System for patients with chronic illness.
Our target audience was Duke employees and patients with specific chronic diseases. Our short-term goal was to enroll these patients in the DukeWELL program with the long-term goal to help them gain better control and management of their disease.
We would reach these patients through direct marketing and contact, or through our many marketing initiatives and close partnerships with Duke’s Primary Care Providers.
Poster Design / Copywriting / Marketing
Rack Card Design / Copywriting / Marketing
Direct Mail Design / Copywriting / Marketing
The Next Chapter: Celebrating 25 Years of Excellence
This project was a hardcover book celebrating the 25 year anniversary of the Accreditation Commission for Health Care.
Cover Design / Book Layout / Copywriting / Copy Editing / Ghost Writing