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WORLD MALARIA DAY SOCIAL MEDIA TOOLKIT: JOIN THE ONLINE CONVERSATION

On World Malaria Day, we highlight Asia-Pacific’s progress against malaria and the historic opportunity to end this disease within a generation. Over the past fifteen years, we have halved the number of malaria deaths and cases in the region.

This year, we are faced with a crisis that jeopardizes this success. Now more than ever, we must unite to protect our hard-won gains against malaria and effectively address existing and emerging threats to global public health. Let us use this as an opportunity to remind ourselves that robust and resilient health systems are not optional; they are critical to our lives, economies, and societies.

Our theme for World Malaria Day – “Zero Malaria” – truly captures our regional ambition to end a preventable and curable disease by 2030. With increased leadership, the right investments, and strong collaboration, a ‘zero malaria’ Asia-Pacific is within our reach.

Do you want to help us promote World Malaria Day in the region?

Spread the word

Ahead of World Malaria Day 2020 (25 April), we would appreciate your support drawing in attention to the critical importance of malaria elimination.

Social channels

Twitter and Facebook are great ways to amplify conversations and promote our messages this World Malaria Day.

As we tackle the challenges and opportunities around malaria elimination in Asia-Pacific, help us to spread the word and drive conversations by sharing the content below.

Recommended Hashtags

Our social media posts will use the following hashtags, and we encourage you to use them too to help drive global attention and social conversations. This will help us identify your message and retweet it through the APLMA and APMEN social accounts, so our followers get the chance to see your posts!

  • #ZeroMalaria
  • #WorldMalariaDay
  • #EndMalaria
  • #ZeroMalariaStartsWithMe
  • #TheFightContinues
  • #UniteToFight

Handles

Asia Pacific Leaders Malaria Alliance (APLMA)

Asia Pacific Malaria Elimination Network (APMEN)

• Twitter: @APMEN

M2030

Social Media Assets

A range of social media images has been developed for World Malaria Day 2020. You are welcome to use any of these materials online with the recommended hashtags. We also encourage you to help share any photos, videos and stories on efforts to end malaria in Asia-Pacific and to encourage your followers to do the same.

Key Messages

As we mark World Malaria Day, support us to emphasize the power and responsibility – no matter where we live – to ensure no one dies from a mosquito bite, as we call on everyone to be accountable in the fight against malaria.
  • Progress against malaria is one of the biggest public health successes of this century. In the Asia-Pacific region, countries have halved the number of malaria deaths and cases over the past fifteen years. However, 300 million people in the region remain at risk. In some areas, backsliding occurs with rise of malaria cases.
  • Malaria is a preventable, curable disease, and we have the tools to stop it. Failure to eliminate it will jeopardise the unprecedented progress and investments made in the past decade.
  • Invest in the fight against malaria to help build stronger health systems - our first line of defence against existing and emerging diseases.
  • We must invest in the development and scale up of innovative tools and technologies that will help us beat malaria and other deadly diseases.
  • Diseases don’t respect borders. By working together, we can end malaria and overcome new threats to global public health such as COVID-19.

Sample Posts

Below are a few sample social posts to help you get started on Twitter and Facebook. Do not be afraid to bring your personality into the conversation and customize these examples!

TWITTER – GET TWEETING!
  • This #WorldMalariaDay we want to recognize the great progress made towards eliminating malaria in #Asia and how we can continue to support country needs to make this a reality! #EndMalaria #HealthForAll
  • Today is #WorldMalariaDay. In APAC, countries have halved the number of malaria deaths and cases over the past fifteen years. However, 300 million people in the region remain at risk. #TheFightContinues to achieve #ZeroMalaria!
  • To #EndMalaria as an epidemic and fight emerging threats like #COVID19, we need to strengthen the systems for health that are critical to fighting both. #WorldMalariaDay #ZeroMalariaStartsWithMe
  • This #WorldMalariaDay, we ask our leaders to power innovation 💡 so we can develop better ways to fight this deadly disease and be the generation to #endmalaria. ✊ ✊🏽 ✊🏿 #ZeroMalariaStartsWithMe
  • Making our world safer from health threats means strengthening health systems to prevent, detect and respond to epidemics – both those that are new and those that we continue to battle. #WorldMalariaDay
  • Today, we remind ourselves of a historic opportunity to #EndMalaria. Failure to eliminate it will jeopardise the unprecedented progress and investments made in the past decade. #TheFightContinues #ZeroMalaria
  • Effective prevention and treatments have led to the decrease in rates of malaria caused by P.falciparum, however a rising proportion of malaria is due to another parasite, P.vivax. A universal radical cure may help to speed malaria elimination. Read more here: bit.ly/3bxksBY #WorldMalariaDay @TrendsParasitol @ricprice99 @kthriemer
FACEBOOK – GET SHARING!
  • April is an important month for us because World Malaria Day happens on 25 April! This week, I’m proud to speak up and share how our individual and collective efforts can make malaria elimination a reality in APAC by 2030.
  • World leaders must champion our malaria researchers and scientists 🔬 who every day bring us one step closer to a #ZeroMalaria world. 👏 👏🏼 👏🏿 New tools for prevention, as well as early diagnosis and treatment of malaria can help us fight back. #WorldMalariaDay #ZeroMalariaStartsWithMe
  • More than ever, we know that an infectious disease threat anywhere is a health threat everywhere. Robust systems for health are our first line of defense against epidemics. On #WorldMalariaDay, we recognize that to #EndMalaria is to invest in resilient and sustainable systems for health.
  • The emergence of drug-resistant malaria is a significant threat to #HealthSecurity. In APAC, more and more countries are on the brink of elimination. We urge leaders around the world to make targeted investments 🎯 to propel the region to #endmalaria for good!
  • We are in the middle of a global health crisis. Now more than ever, it's time to call on governments to ensure we have strong health systems in place to protect against existing diseases like malaria and emerging ones like #COVID19, and secure #HealthForAll. 🏥🩺 #WorldMalariaDay #endmalaria
  • Guaranteeing everyone at risk of malaria has access to effective malaria prevention, diagnosis and treatment will accelerate progress and contribute to achieving the global goal of Universal Health Coverage. #EndMalaria #WorldMalariaDay
  • Effective prevention and treatments have led to the decrease in rates of malaria caused by P.falciparum, however a rising proportion of malaria is due to another parasite, P.vivax. A universal radical cure may help to speed malaria elimination. Read more here: bit.ly/3bxksBY #WorldMalariaDay @TrendsParasitol @ricprice99 @kthriemer

Zero Malaria: Voices from Asia-Pacific

A Talking Head Series

For this year’s World Malaria Day, The Asia Pacific Leaders Malaria Alliance (APLMA), Asia Pacific Malaria Elimination Network (APMEN) and M2030 are featuring key stakeholders in APAC malaria elimination for a series of videos to discuss the opportunities, challenges and next steps for ending this disease.

Partners Social Media Toolkits

Everyone – from senior leaders, NGOS, academics and civil society organisations to journalists and health workers - is invited to use our toolkit alongside our partners toolkits. Join our Zero Malaria movement and spread the word this World Malaria Day!

Thank you!

Your help and support to spread the word on how we can eliminate malaria will go a long way! If you have any questions, please get in touch at communications@aplma.org.

Credits:

The Global Fund, John Rae