FLAT DESIGN 2.0
The flat design trend is characterised by a clean, colourful look, big typography, white space, and subtle gradients. It’s influenced by minimalism, Bauhaus and the Swiss Style. Flat design was introduced in 2006 with Microsoft’s Zune mp3 player, refreshed by Apple’s iOS 7 in 2013, and further refined by Google’s Material design in 2014. A beautiful example can be found in the award-winning indie game Monument Valley.
This trend has the staying power of a visual language that creates high usability and fast loading times. It’s also easy to mix flat design with more intricate or hand drawn artwork and photography, which makes the trend versatile and flexible. It started as a completely flat style, and has been updated adding depth, light and shadow, as well as motion.
In 2016 we’ll continue to see the popularity of the style grow, and spread from UI design, to areas such as surface pattern design and illustration.
BOLD, PLAYFUL TYPOGRAPHY
Typography is awesome because it has the words TYPO and GRAPH in it.
It also has a Y on the end :)
The Flat Design trend together with tools like the Glyphs app that make the production of fonts more easy and inexpensive, pave the way for dramatic and creative typography. Bold statements, playful sans-serif typefaces, and letter stacking. Possibly also the Serif will make a return performance, encouraged by the higher resolution screens. We’ll continue to see new crops of handwritten fonts in 2016. Huge, interesting drop caps like SNASKs hand-crafted, 3D letters.
THE NEW RETRO
Retro styles are inspired by the 80s and 90s, The Memphis Group, and arcade video games. Think about bold colours, pixel art, playful geometric designs and patterns. Take a look at Tim Colmant's work for examples.
The design community for a long time now has been all about a simplified, slick design, giving a more modern vibe, proving to be more effective and aesthetically pleasing.
When it comes to what makes a logo stand out, the simpler the logo, the better, and it makes it easier to identify brands. Static logos are slowly becoming outdated giving way to new, minimalist, sometimes abstract logos that can be manipulated into more than just your average logo. Opening up new possibilities for brands.
Bellow are a couple of examples of this trend at its best, in terms of design and animation.
Mixing 2D and 3D.
2D and 3D paired together never used to be a commonly used thing. Today the mixing of 2D and 3D has become common place and many of these combinations have worked successfully giving a more stylized, illustrated look and feel.
Typography has been known to make or break a design. So it's only natural progression that print design has worked it's way into video. Motion graphics artists are required more and more to create astonishing works of art in each and every frame.
Kinetic Typography can be used to pay homage to a famous movie in the form of a quote, or provide a lyrical animation for a song, or to enhance interest for a promotional piece, kinetic typography can definitely be classed as a work of art if executed correctly.
It can also be used to raise awareness of difficult to talk about social, political and global topics, in a suitable and comforting way.
Motion graphics trends often accompany trends that are predominant in our everyday lives. The retro look has been rising in popularity over recent years, especially when considered for interior design and fashion purposes. The retro look used for motion graphics relies on the feeling of nostalgia to create a lasting unique imprint on the audience, this is the case with the following examples.