Coca-cola Porter's 5 Forces

Threat of Substitute Products

Expands to all beverage categories to avoid threat from substitute products

Threat of New Entrants

Huge Competitive Advantage: Marketing, Loyalty, EoS

Special Licensing Deals
Economic of scale

-Fast Changing consumer preferences

-Technology Advancement

Bargaining Power of Buyers

-Retailers, restaurants and small independent businesses buy large volumes of the soft drinks, allowing them to buy at lower prices.

Constant pricing with outlets such as McDonald's.
Duopoly

Bargaining Power of Suppliers

Basic Commodities->Low switching cost

-Being major buyer

Rivals within the industry

Together dominate the UK retail carbonated soft drinks market in 2015, together representing 71% of the total value of the market and 63% of volumes
Leading brands’ sales and shares in the UK retail carbonated soft drinks
Leading brands’ sales and shares in the UK retail carbonated soft drinks

-Low level of difference

Credits:

Created with images by Coca Cola Museum - "Coca Cola - Poster (131)" • Robert Brook - "Sugar" • Pezibear - "raspberry toothpick glass" • Sean Loyless - "Pepsi Challenge" • RyanMcGuire - "thank you neon lights neon"

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