ONE WEEK . FIVE SHOWS . ALL MUSIC
Citi launched Sound Vault during Grammy week and provided Cardmembers with a one of a kind experience and a chance to attend intimate shows with some of the biggest names in music...
February 8 & 9: Sting, 16-time GRAMMY Award winner
February 10: Beck, GRAMMY Album of the Year winner, 5-time GRAMMY Award winner
February 11: The Chainsmokers, 2017 GRAMMY Award winner
February 12: Metallica, 8-time GRAMMY Award winner and 2017 GRAMMY Award nominee
“For nearly a decade, Citi has been providing our cardmembers with incredible access to entertainment. Now, we’re excited to take it to the next level to bring cardmembers true once-in-a-lifetime experiences with some of the world’s biggest artists,” said Jennifer Breithaupt
“Citi Sound Vault epitomizes the work we strive to create for our partners by providing them with custom music experiences” - Darin Wolf
Launch & Press Coverage
Citi Sound Vault was heavily covered by the press and media before, during, and after the Grammy week. The coverage kicked off with an exclusive in Forbes followed by features in major outlets included:
CBS, Billboard, People, US Weekly, The TODAY show, Ad Age, Pitchfork, LA Daily News, and MORE.
Overall, Citi hosted 165 reporters and 33 photographers that generated an estimated 100M impressions.