OUR RECOMMENDED PROPOSITION:
Every day, we seek the truth to guide our decisions and actions. Because the truth defines our reality.
But sometimes, the truth alone doesn't reveal what is really meaningful – the things that send tingles down our spine, that open our eyes, that make our hearts sing. It's these things that really count...
For example, we treat Gaucher disease, an ultra-rare disease with fewer than 10,000 patients globally. That’s true.
But what’s missing from this truth is the sheer delight and relief a mother feels when she discovers our treatment – and a reason to believe that her child could grow to live their dream.
Truths lead us to our beliefs. And beliefs are what count. You are part of this organisation. That’s true. And we believe we offer you so much more than a job.
FRAMEWORK AND IDENTITY:
I created a framework that distilled the reward proposition into three broad themes that felt authentic to employees of the organisation, but could also flex with the culture and common practice in a particular region. For example, bonus pay may be considered as 'Your Vitals' in some regions/roles, but in others, it would fall under a reward associated with fulfilling 'Your Potential'.
The accompanying style and identity of the communications was energetic, optimistic, inclusive and reflected their external brand.
LifeSight offers a number of online tools to members to help with retirement saving decisions. I designed the front end of the LifeSight ageOmeter, and provided guidance to developers to enhance the visual appeal and, on occasion, the user experience of the other LifeSight tools.
The ageOmeter is fully responsive, meaning members can engage with their pension whenever and however they want.
A suite of simple, responsive and targeted emails were developed to prompt action from members at the right times on their journey.
LifeSight is predominantly an online experience. I was responsible for creating a simple and friendly interface for the online LifeSight account that helps members learn more and make choices easily and effectively.
I also helped develop the LifeSight Drawdown product that offers pensioners an easy and flexible way to access their retirement savings. It offers the same engaging experience and friendly communications as LifeSight saving.
One of 18 profiles that celebrates the employee's personality and the unique skills they bring. Based on their learning style, we suggest an order, and push content that is most likely to capture the new employee's imagination.
Career Framework: High level communications
Badoo is a fast-growing social media firm with a fun and evolving product. Their Rewards Director wanted to put some structure around roles within Badoo, to facilitate attracting and promoting critical talent, and asked the WTW rewards team for support. While their work was sound and market relevant, it was presented in a fairly formal way: great for the Rewards Director, who is an expert in her field, but gobbledegook to the average Joe.
Since Badoo thrives in its informal environment and flat structure, the communications needed to follow suit. The Rewards Team introduced me to the project, and tasked me with reframing their work in a style that was more Badoo. The result is an interactive pdf as shown below.