Technical Handout Page Advanced tips and tricks to become an Adobe Campaign connoisseur

Tip & Trick #1: Simple HTML Form Integration

What is it?

Web form integration without APIs

What business problem does it solve?

  • Simplify integrating with existing CMS
  • Quickly deploy integrated web forms
Tip & Trick #2: Offers without Interaction

What is it?

Track receipt and reaction to offers

What business problem does it solve?

  • Track responses to offers
  • Understand global offer effectiveness
Tip & Trick #3: Remarketing Triggers

What is it?

Reengage with visitors who didn’t react/transact/convert

What business problem does it solve?

  • 3/4 of the world's shopping carts are abandoned
  • 90% not likely to return after 60 minutes
  • 3/4s of those who abandoned plan on returning
  • Open rates for trigger based emails are as high as 49%
Tip & Trick #4: Message Center w/ Interaction

What is it?

Include offer recommendations in transactional messages

What business problem does it solve?

  • Transactional messages have higher open rates
  • Boost up-sell opportunities
Tip & Trick #5: CRM Connectors

What is it?

Tight integration with your CRM

What business problem does it solve?

  • Synchronize marketing information with other departments
  • View marketing data from the CRM
  • Use latest insight to make effective marketing decisions
Tip & Trick #6: Content Templates

What is it?

Simplified HTML email creation

What business problem does it solve?

  • Create emails without entering HTML
  • Prevent formatting mistakes
  • Provide flexibility within brand guidelines
Tip & Trick #7: A/B Testing

What is it?

Advanced A/B testing to elect the best variant

What business problem does it solve?

  • Determine the best email experience
  • Increase open/click/conversion rates
  • Optimize the creation process based on results
Thank you!

Credits:

Created with images by PietG - "match matches sticks"

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