Reviews, Videos, how long it'll last for will make me decide to buy it or not.
When spending my money I want to maximise my satisfaction. Economist use the word utility to describe satisfaction. Their theory is that whenever people spend money they will try to maximize their utility. I do this when buying durable goods by looking at their features and functions so that the goods I purchase best fit my needs.
I researched the product and watched verified macbook reviews and see if it was the right fit for me. I also looked at substitute products such as PC's, Windows laptops and macbook pros and other sizes to different screen sizes
Factors that have influenced my purchase of an Apple Airbook.
- It's an Apple product
- It's lighter
- 12 hour battery Life
- I'm comfortable with the modelling of the macbook
- Its fashionable
- It's fast
- It saves all my stuff
- media friendly
- value for money
- it has the functions that I need
Where would I buy my macbook air?
After some research I have found that they're several places that I can make a purchase They include Apple, JB-Hi-Fi, Harvey Norman and E-bay. The one that I prefer is Apple Store as I know I've had good experiences with apple products and they make the product I can trust They have insurance plans, they have courses to help others out, Their staff are professional apple geniuses. I would buy it from Hornsby Westfield or Chatswood as its close to home and school.
How will I pay for my macbook?
I have a number of choices like a Credit card, cash or Debit card.
Credit card advantages : I can pay for it after a month so my cash is earning interest for me for longer. It's safer than cash than carrying cash, and its convenient, frequent flyer points.
Credit card Disadvantages: very high interest rates if I don't pay my card off in full each month. Risk of identity theft
Cash Advantages: Its accepted everywhere.
Cash Disadvantages: You have to carry a lot of it, you can easily get mugged, Takes along time to count.
Debit Cards Advantages: It just takes out of your bank account as soon as you make the purchase, no future Bills, its convenient.
Debit Cards Disadvantages: you can't buy anything if you don't have the money in your bank account, I will lose interest on the money I spend compared to using my credit card, no frequent flyer points.
Based on this I would feel more comfortable using a debit card because I don't have to carry cash or pay future bills
Bibliography- commerce text book