NIELSEN Alex FEinstein
Position: Professional Services Analytics Experience- 2017 Summer Intern
Nielsen is a data analytics company that measures what consumers buy, watch and listen to in over 100 countries. Nielsen is based out of New York.
Nielsen was founded in 1923 by Arthur Nielsen. His idea was to measure sales between competitors. This created the concept of "Market Shares", which is frequently used in todays business world.
In a world dominated by social media, the rise of Big Data and analytics has occurred. This is allowing business to market their product to specific audiences.
In 2011, Nielsen debuted on the NYSE.