FrielsandCampina is one of the world’s largest dairy companies, providing millions of consumers around the world with food that is rich in valuable nutrients, ranging from infant and children’s nutrition, to condensed milk, dairy drinks, yoghurt and dessert.
Over the past 90 years, FrieslandCampina has established a presence in Asia, with many of its products becoming household names across the region – Dutch Lady, Frisian Flag, Foremost, Black & White and others have endeared themselves to consumers across the generations.
FrieslandCampina spreads the goodness of dairy around the region by actively contributing to food and nutrition security initiatives in Asia. The company is committed to being a responsible business, with the goal of creating a sustainable future for the communities that it serves.
Around the region, the health and nutrition landscape is heavily impacted by ageing populations, the double burden of malnutrition, and the increasing incidence of non-communicable diseases. This necessitates an understanding of how consumers are behaving, their attitudes towards food and how in turn, companies like FrieslandCampina can help address the inadequacies to promote better health and nutrition. In recent years, there has been renewed focused on the health and well-being of Singaporeans, with the Government according the issue greater attention in its policy approaches. Greater investment in infrastructure and development of manpower for the health sector has been reinforced with a decision to declare war on diabetes, and the creation of the dedicated Nuture SG taskforce on enhancing health outcomes for young Singaporeans.
With a particular focus on the need to prevent chronic diseases, including diabetes, FrieslandCampina has commissioned this White Paper (“Paper”) to examine the dairy consumption patterns and habits of Singaporeans.
The Paper seeks to glean insight into the attitudes of adult Singaporeans towards milk, and better understand their consumption habits of milk, which has been established a source of nutrients such as calcium and protein for all stages of life.
Reaffirming its commitment to the role it can play in promoting good nutrition and healthy lifestyles amongst the people of Asia, FrieslandCampina hopes that the findings from the Paper will help to effect the discussion and action needed to not only promote the intake of milk, but also in reminding Singaporeans of the need for balanced and nutritious diets.