Results Count

Samson Properties overtakes Weichert in Northern Virginia as the #2 non-franchise real estate company.

  • Over $2.23 Billion in 2017 production
  • Growth Rate of 33% compared to market average of 1.7%
  • 1,900 professional agents and growing
  • Agents are flocking to Samson Properties abandoning the 6% model for the 4.5% model

Internet and Technology Efficiencies Bring Down Commissions

Stocks, cars, insurance and even groceries have been affected. Real estate is no different. The Casey Samson Team charges 4.5% commission for full service listings.

The average days on market (DOM) for properties offering 2.5% commission is 51. The average DOM for those offering 3% is 71 days. All CST listings offer 2.5% and our average days on market is 17.

Services offered at 4.5%

Staging tips.

Expert Pricing.

Pre-marketing prep:

  • We use "state-of-the-art” Fusion Photography and videos on our listings!
  • Homevisit Movies (case by case)
  • Virtual Tours and Virtual Walk-thru
  • Full Color Brochure and Flyers

Institutional Marketing:

  • Full MLS benefits (Multiple Listing Service)
  • Enhanced Listings on Zillow and Realtor.com
  • Listingbook
  • Just Listed Postcards to area renters
  • Open Houses with certified Open House agent
  • Your property has its own unique website and advertising rider, example: www.321AyrHill.com

Social media marketing using geofencing to target audience:

Professional Reporting:

  • Showing Time (Interactive Feedback System)
  • Follow up on all showings
  • Weekly Listing Reports
  • Automated Updates on competition

"You Have a Contract, Now What": Cheat sheet for inspections, appraisals, the settlement process and more.

Professional Full Time Assistants.

Repricing at 30 days, if necessary.

36 years of experience.

My team of professional lenders, title attorneys contractors, appraisers, etc.

The Casey Samson Team Saves You Money

We saved sellers over $1M in commissions last year.

We made sellers $1.89M by selling homes at 100.1% of list price. The rest of our competitors sold their homes at 97%.

"They made selling our home stress free. They are knowledgeable, responsive and always put our needs first. We will definitely recommend this team to our friends and family in the future!"

The Casey Samson Team Security

How we protect our sellers
  • The home is protected with a Home Warranty from the day we list
  • We do a title search on every listing to make sure there are no surprises before settlement
  • We price our homes at appraised value so our sellers are protected during the appraisal contingency. If buyers bid over list, WE KEEP IT!
  • Multiple offers protect the sellers from over zealous home inspectors
  • We disclose ages of all systems so inspectors and buyers cannot come back to us and say they are “past their useful life"
  • If systems are dated, we have contractors service and certify items are in good working condition prior to the home inspection
  • We do a security check before launching the listing
  • We have electronic lockboxes that document every entry and exit

The key to our success is our ability to price homes.

We follow 2 rules.

Rule #1 Well priced homes sell

Rule #2 Don't forget rule #1

Team Strategy

Yesterday's Strategy

“Price high so you have wiggle room.” Reality: If a home sits on the market today, it gets stale and the price falls.

Today's Strategy

Determine the market value of the property and if possible, drop it under the next closest $50k or $100k threshold. If you can, you double your audience and increase chances for a multiple contract presentation.


  • Faster sale
  • Multiple contracts
  • Higher pricing
  • Multiple contracts reduces home inspection buyer leverage
  • Multiple contracts reduces appraisal contingencies
  • Backup contracts
  • Leverage for sellers
"From the first meeting to signing at settlement, The Casey Samson Team was first rate in their professionalism, in their understanding of the real estate market, and in how to list to maximize the result."

Here are the items you need before you meet with Casey.

1. 10 Things you love most about your home.

2. What you like least about your home.

3. List of planned repairs.

4. What you need the most help with.

5. Hot sheet of:

  • Ages of major systems like roof, HVAC, hot water
  • Major upgrades since purchasing your home.
  • Builder if home less than 10 years old

These items are critical to understanding the home so we can establish pricing and a marketing plan.

The Future of Listings!

90% of buyers are introduced to their home on line. There are multiple ways to present the home to the public.

There are 3D models that show the home in a doll house format. It allows buyers to walk into the home and do 360 turns.

The Casey Samson Team used 3D models, but found:

  • Buyers could not operate the site effectively
  • Buyers left the site within 10-20 seconds
  • Buyers were not using links
  • They attracted less than 100 visitors

The Casey Samson Team also used steady cam movies but found:

  • They did not attract many buyers
  • Buyers got bored and let the site within 15 seconds
  • Buyers did not use links
  • There is no way to tell the story of the defining characteristics

Now uses Spark Presentations for all of our listings similar to this presentations. Here are the benefits:

  • They are easy to use
  • They combine key images and important information
  • Buyers don't read narratives, but they will read bullets
  • Bullets list top ten things sellers love most about their homes
  • Bullets provide a "Hot Sheet" of critical information about ages of systems, improvements, upgrades and schools
  • Buyers stay on the site for 2-3 minutes
  • Spark pages generate 300-800 visitors. 3D and Movies are viewed less than 100.
  • Spark pages have links to Community webpages to give outside buyers a feel for the community
  • Spark pages can be updated on the fly
One of Vienna's most exclusive neighborhoods
Breakfast area over looks Glyndon Park
Executive office
The basement has the same hardwood as the main level and has 3 master bedroom suites for guests.
The home is museum quality
Awesome, I will pass this to my buyers. I sure hope my buyers write, but regardless, you sure have done one hell of a job representing your seller clients. I hope they know that and I don't mind you passing along what I said so they do. Associate Broker RE/MAX

When you decide to list with The Casey Samson Team you will receive a Launch Protocol which will include

  • Pre-Launch schedule
  • Marketing
  • Social Media outline
  • Showings and more!

Thank you for viewing our introduction, we look forward to meeting you. If you have any questions please call Casey Samson at 703-508-2535, or email casey@caseysamson.com

Pricing Your Home | Seller Traps and Myths | The First 30 Days

"Casey is extremely knowledgeable about the community and surrounding areas. We highly recommend Casey Samson and his team to you if you are considering selling your home."

Samson Properties #1 Team


Created with images by mitchgarot - "german shepherd domestic animal dog head portrait"

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