Chippewa Falls, WI

Chippewa Falls is a place full of good nature scenery at state trails, wineries, distilleries and orchards. I want the branding to have a fresh clean feeling. The branding that they have now is bad because the tagline in the logo feels out of place and the icons are oddly placed.

Creative Mood Board

Logo Inspiration

Color Palette


Old Logo

New Logo

City Magazine

Outdoor Advertisement

Social Media


Created with images by Citizen 4474 - "First-time Skier"

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