Audience Report Quanesha Johnson

INTRODUCTION

This page is dedicated to the data of personal media consumption that was recorded over the course of a week and how it compared to the Nielsen total audience report from 2016.

THE DATA

In the first graph, I compared my daily media consumption across different platforms. From this data I learned that I consume much of my media through a video game console whereas, the overall United States population still uses live television. This may show many media companies that over the course of a year, the preference for SVOD is growing rapidly among the younger generations and could cause an increase from the 72% that was calculated in the Nielsen total audience report done in 2016.

"Emerging technologies are showing growth in ownership while some older devices are experiencing declines or a flattening in ownership."

The second graph above, provides more data on my television consumption. Personally, I do not own a cable service because I feel that SVOD and streaming services provide a better variety of options. In the Nielsen report they mentioned that "emerging technologies are showing growth in ownership while some older devices are experiencing declines or a flattening in ownership." The fact that I lack the traditional live television option in my home and have little to no interaction with it, supports this idea.

CONCLUSION

In conclusion, compared to the Nielsen report for the U.S population, my personal consumption differs greatly. I believe that this was the result because the Nielsen report generalized their findings to fit society's general preferences and didn't specifically focus on different groups. Overall, I gained insight to the fact that I engage with media a lot more than I realize but in "nontraditional" ways. My media profile shows the shift of technologies and how they are continuing to take over our daily lives.

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