The General Motors Jae Won Cheong, Austin Conklin, Rufus Chappell, James Clements, Joshua Chanda


"Do not love the world or the things in the world. If anyone loves the world, the love of the Father is not in him" (1 John 2:15)

  • The General Motors Company is founded in 1908
  • Revenue of $ 152 billion
  • GM sold over 3.61 million vehicles in 2016

Demand shifter

Innovations and R&D is most important key element to become industry leader

SWOT analysis (Internal & External)


  • GM has been the largest automaker for 77 years
  • GM is the second largest automaker in China
  • Cadillac global sales increase more than 20% for 4th consecutive month


  • Strained internal relationship between employee and management
  • Extensive recalls on vehicles
  • Volt is hardly comparable to Tesla electric vehicles


  • Partnership with Google/Apple for self-driving vehicles
  • The relationship and communication between employees and management can magnify the company’s production and efficiency
  • Baby boomers and retirement, need for classy/luxury vehicles


  • Uber and increase in transportation services
  • Increasing foreign competition
  • Driverless cars and risk of new auto technology

Strategy proposed & Rationale

  • Creating a partnership between GM and Google to enhance Google’s technology with GM’s automobiles to develop self-driving vehicles
  • Change is better

Kotters Change Model

1. Establish Sense of Urgency

- Examine market and analyze proposed change

2. Form a powerful coalition

- Inform upper management to get them on board

3. Create a Vision

- Develop a simple, unified vision for the change that can be well communicated

4. Communicate the Vision

- Gain support for the partnership by allowing employees to join the process

5. Enable Action by Removing Barriers

- Remove Negativity

6. Generate Short Term Wins

- SMART Goals

- Timeline

7. Sustain Accerleration

- Visible "Wins"

8. Institute Change

- There is no end


  • Innovation and R&D is very important
  • Car is going into more high tech-reliant
  • Partner up with Google, since both GM and Google have high tech
  • Self-driving industry outlook is bright

"Iron sharpens iron, and one man sharpens another" Proverbs 27:17


Created By
Jae Won Cheong


Created with images by mrkumm - "GM" • jarmoluk - "document agreement documents" • DanCentury - "Google!" • StartupStockPhotos - "startup start-up notebooks" • Unsplash - "book bible bible study" • MorganK - "question mark question why"

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