The Rhetorical Web 2020 for College Writing and Beyond by Todd Taylor, UNC CHapel Hill







The Essential Skill for the Information Age

(1) Locate or generate the best information. [Nancy: "close reading/looking"]

(2) Analyze a pattern that connects and explains the information. [Nancy: "Pulling a depth -- something deeper."]

(3) Articulate a perspective for others to respond to. [Nancy: "Students write their way through college and into the world." -- Doug: "Activity-oriented"]

TAKE 20: A Resource for Writing Teachers


  1. What are the AIMS of your writing course?
  2. How do you ORGANIZE a syllabus?
  3. How do you design a LESSON PLAN?
  4. How do you create a writing ASSIGNMENT?
  5. How do you determine course CONTENT?
  6. How do you orchestrate PEER GROUPS?
  7. How do you address PROCESS and PRODUCT?
  8. How do you RESPOND to student writing?
  9. How has TECHNOLOGY (re)shaped your teaching?
  10. How do you approach DIFFERENCE?

"Our General Education curriculum aligns with the University’s Strategic Plan directive to create a transformational educational experience by: facilitating interdisciplinary and integrative approaches to teaching and learning; enhancing academic quality and improving student retention and success; and engaging students in diverse experiences to increase their intercultural competence and cultivate engaged global citizenship.

Appalachian’s General Education curriculum also aligns with national best practices that empower students, regardless of their chosen major, with broad knowledge and transferable skills, and a strong sense of values, ethics, and civic engagement for responsible global citizenship. We respond to the demands of the 21st century for broadly educated, informed, and engaged citizens. We prepare college graduates with higher levels of learning and knowledge as well as strong intellectual and practical skills to navigate this more demanding environment successfully and responsibly."

WPA Outcomes Statement for First-Year Composition


1) Rhetorical Knowledge

2) Critical Thinking, Reading, and Composing

3) Processes

4) Knowledge of Conventions

Aristotle's Rhetorical Triangle

(2500 years old)

(1) Writer

(2) Audience


21st Century Rhetorical Hexagon

(1) Writer

(2) Audience

(3) Topic/Purpose

(4) Evidence / Methodology/Discipline

(5) Genre

(6) Mode / Media

Rhetorical Web 2020 [Doug: "Radical Interconnectedness"

(1) Role/Voice awareness

(2) Audience awareness

(3) Engagement/purpose awareness

(4) Methodology/Inquiry awareness

(5) Genre awareness

(6) Mode / Media awareness

ENGL 105 at UNC Chapel Hill

High-Contrast Writing Experiences

(1) Science Unit

(2) Social Science Unit

(3) Humanities Unit

(A) Variety of "Real-world" Genres

(B) SACS Required Oral Communication Project

(C) Digital Literacy Project

Critical Literacy = From Knowledge Consumers to Knowledge Producers

Critical Digital Literacy = From Media/Information Consumers to Media/Information Producers

Flattening the Learning Curve

Apps, menus, and interfaces are increasingly simple, intuitive, and powerful.

The students are increasingly digital native.

Instructional and IT support staff are increasingly adept and experienced.

New-gen faculty are increasingly innovative.

Instead of asking students to submit a paper, ask them to go to http://adobe.spark.com and create a Spark Page.


High-contrast, high-impact student experience across . . .

. . . the rhetorical web 2020 and beyond.



Created with images by _HealthyMond . - "simply books." • Rob Wingate - "untitled image" • James Hon - "untitled image" • Nicolas Picard - "A frozen kingdom" • Mark Jordan - "Pendennis Castle" • robmadeo - "Sculpting"

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