There many printing options to consider when designing your custom stationery. Allow us to explain your options to help you in deciding whats best for event.
DIGITAL PRINTING enables full-color printing on card stocks, papers and envelopes at a lower cost and the quickest turnaround time. Colors are formulated by combining various amounts of Cyan, Magenta, Yellow and Black toners (CMYK). It is important to note that while darker ink colors are more opaque, lighter colors will take on the characteristic of the paper color it is printed on. For example, 100% Magenta printed on 24 KT will not look the same as 100% Magenta printed on Classic White; 100% Yellow will not show up on darker stocks like Classic Black. The lighter the stock, the more true the color. Digital printing is perfect for watercolor, hand-painted or multicolored aesthetics, photos and beautiful typography. Ink colors are calibrated specifically to each printer, so do not expect the output from your printer to be an exact match to ours. There are variations.
THERMOGRAPHY is a print process that relies on heat to create raised ink, resulting in an elegant, tactile effect. In this process, a resin powder is applied to the paper, adhering to the ink. After removing the excess powder, the printed piece is heated and the mixture of powder and ink dries, forming the raised effect. Most colors are printed with colored ink and then a clear thermography powder is added. Specifically for gold and silver thermography, it is printed in gold or silver ink and then gold or silver powder is added. This process is a cost-effective way to achieve the look of texture without the added costs of plate-making. When designing for thermography printing, it is best to avoid large, solid areas of color as they may blister and crack when trimming to final size. Small or thin typography is also difficult to achieve with this print process.
LETTERPRESS printing is a technique of relief printing using a printing press. Custom dies are positioned into the bed of the press and inked, then paper is pressed against it to transfer the ink, creating an elegant, tactile effect. This type of printing is best on heavy-weight stocks to maximize the look of relief printing. Letterpress is a wonderful choice for highlighting fine details. Similar to screen printing, the more ink colors that are used the more costly this process can be, as unique dies are required per color.
SCREEN PRINTING is a technique that uses a woven mesh to support an ink-blocking stencil to receive a desired image. One color is printed at a time; several screens can be used to produce a multicolored design. However, each color used in a design requires the creation of a unique screen, which can add to the overall cost of the piece. Because the inks are opaque, screen printing is an excellent choice for retaining vibrant colors of light inks when printing on dark stocks.
FOIL STAMPING is the application of pigment or metallic foil, often gold, silver or white, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
EMBOSSING alters the surface of paper stock or other substrates by providing a three-dimensional or raised effect on selected areas. The procedure requires the use of two dies: one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper.
DEBOSSING is similar to embossing, but recesses the design rather than raising it. Rather than the paper being raised in specific areas, it is indented. The process involves applying pressure to the front side of the paper and forcing the material down from the surface. Although it is not as common as embossing, it is occasionally used to provide a different effect or appearance that fits a particular theme.
Blind Embossing & Debossing
WHITE INK Similar to digital printing with CMYK toners, white toner is fused to the surface of card stocks, papers and envelopes with heat. This digital option offers a great way to highlight white text and graphics on dark pigmented stocks with smaller quantities and quicker turnaround.
METALLIC INK Similar to digital printing with CMYK toners, metallic toner is fused to the surface of card stocks and papers with heat. This digital option offers a great way to highlight metallic text and graphics on dark pigmented stocks with smaller quantities and quicker turnaround than foil stamping. We recommend using Matte stocks for better metallic contrast. Metallic ink printing is available in gold and silver.