AIR MAX 1 ATMOS LAUNCH DATE : 3.18 / SELL THROUGH : 100%

CONSUMER FIRST. WE CARRY OUT CONSUMER’S WISH AND BRING BACK THE SUPER HOT AM1 ATMOS ELEPHANT, 10 YEARS AFTER ITS ORIGINAL RELEASE DATE.

AS PART OF OUR NBHD OFFENSE, WE PARTNERED WITH SHINZO PARIS TO CREATE A NEVER SEEN BEFORE SNEAKER EXPERIENCE AND RECREATE A TOKYO INSPIRED ENVIRONMENT IN AN EPHEMERAL POP UP STORE AS A NODE TO JAPANESE BRAND ATMOS.

CELEBRATE SNEAKER CULTURE THROUGH AM1 ATMOS GENEALOGY

IN PARTNERSHIP WITH BASKETBALL TEAM, WE HAVE USED THIS PLACE TO SEED THE ATMOS PACK TO OUR MOST RELEVANT INFLUENCERS

SHINZO LAB RETAIL TAKE OVER

IMPACT ON COMMS & IN SOCIAL MEDIA WAS MASSIVE

AS WELL ON NIKE.COM, OUR SNEAKER DESTINATION

AIR MAX ATMOS WAS IMMEDIATELY SOLD OUT

Credits:

NIKE FRANCE

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