General Motors Corporation Creating a stronger drive for the future


  • Industry: Car and Automobile manufacturing in the US
  • General Motors' struggle to the top
  • 5 year strategy: 2017-2021

Industry Demand Shifts

  • Slowed US market growth
  • Increased large automobile demand in China
  • Current demand shift with 60.6% light weight trucks & 39.4% cars (, 2017)
"Customers for life"

Proposed Strategy

Exporting GMC to China to meet demand.
  • Market Penetration
  • Selected vehicles: Acadia, Canyon, Terrain
  • Initial release in 2018
  • Implementation Timeline
  • Marketing Strategy

Financial Impact

  • ROA: 4.46% (2016) 5.50% (2021)
  • ROE: 21.03% (2016) 17.97% (2021)
  • EPS: $5.90 (2016) $14.94 (2021)
  • NPV: $438.90 million
  • Present value of total cash outflows: $627.57 million


Proverbs 3:37: "Do not withhold good from those to whom it is due, when it is in your power to do it" (ESV).

  • Impact in China through demand shift and available production capacity
  • Continued innovation of energy and technology
  • Increasing global presence of all brands


Created with images by raniel diaz - "New Halogen Headlights", &

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