Social Media Campaign by: Andrea Morales & Sylvia Serrano

Why Social Media Marketing is Important.

Approximately three-quarters of shoppers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn't tell them anything about the company. 

Online reputation is where many companies have the impacted the most from customers. Social engagement customer reviews and other aspects contribute to someone's decision to make that initial purchase.

Regardless of how technology evolves over the year, consumers will almost always choose the side with a name they trust.

Part of the importance of social media marketing centers around cultivated that trust on a greater personal level. It's a platform tool that allows businesses to directly interact with consumers. This interaction contributes to building a strong online reputation.


One of the key components that drive companies to use social media marketing is the overall cost for keeping it up and running. As more profiles on these sites are all free, engaging potential consumers has no expense other than a small fine. It takes less than a minute to respond to an individual or post a link to new content on your website or app.

Advertising campaigns on social media sites may also be more cost efficient than methods you may be using today. For example, a retail store in Texas can pay-per-click ads in Facebook to target only those users in the immediate area. This has potential to increase the return-on-investments as people in Washington wouldn't see the add and click on it. 


1. A carefully developed plan.

2. A clearly defined goals.

3. A cross-channel promotion.

4. A thorough analysis.

Top Influential Media Marketing Campaign
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Pitch (TV series)

Talented baseball pitcher Ginny Baker immediately rises to fame when she is called up by the San Diego Padres and becomes the first woman in Major League Baseball. She immediately sets in on the task of proving herself to her teammates, starting with team captain and catcher Mike Lawson. The pair share an immediate chemistry, putting Mike in the middle of tensions between the beautiful new player and certain teammates who don't appreciate a woman out on the mound. Not all of her fellow Padres are so averse to change, with center fielder Blip Sanders providing support through her journey.

Our Target Audience

Ages 18-34 Reason Why: Ages 18-34 will appeal to this show as it shows a girl participating in a Professional Major League Sport. These ages are a new generation. While 35+ are interested in tradition and have no interest in change.

In August of 2015, Facebook reported that it had almost 1.5 billion users who log in at least once every month. According to Mark Zuckerberg, founder of the popular social website, approximately one in every seven people on the planet use the site to connect to friends and family. These numbers don’t include other popular sites such as Twitter and YouTube. When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a new target audience.

With each post that is shared or interacted with on Facebook, there is potential to bring traffic to your website. Whether you’re offering free information or selling goods, the results could be incredible. Instead of relying on ad-sharing networks, connecting with consumers in this fashion has potential to be more productive. This is especially true when it comes to creating a trustworthy brand. People are more likely to buy from a company that is interactive on social media than one that is not.

Social Media Networks & Age Distribution

Research shows that ages 18-24 lean more to using Snapchat rather than the highest percent of adults ages 65+ that use Facebook

  • Official page- the show would need to have an official page, this page would be used to give info on when a Pitch episode would come on or just to interact with fans.
  • Fan page- using a fan page would not only bring a bigger audience, but instead would give the audience an “inside” kind of feel to the series. Ex. @iheartpitch or @pitchforlife
  • Live video- Now with the new figure Instagram is using the cast of Pitch could live stream and chat with the audience when casting the show or even when the actual cast is watching the series on when it premieres. Ex. This could be done using Pitch’s official page or fan pages.
  • Promotion on personal accounts- Now each actor in Pitch probably already has their own personal account so to boost viewers whenever an episode comes each character promotes the fan to go and watch.
  • ADS- On Instagram you can create ads that randomly appear on everyone’s Instagram feed, by doing this Pitch can gain more exposure and possibly gain a bigger audience.
  • Official page- Just like Instagram Pitch needs an official Twitter page. That way fans can tag the page when they are tweeting about the show. Ex. “Omg, that new show @Pitch is so good, been watching it all day…”
  • Tweet constantly about premieres- the official page will need to be updated with all the new episodes and trailers coming out. Constantly tweeting about them will grab those tweeters who are unfamiliar with the hot new series.
  • Raffles- Everyone loves free stuff so why not have the official page raffle off some free show merchandise or even a raffle for a lucky fan to meet the cast. Ex. “Retweet this tweet for a chance to be entered to win a free Pitch baseball signed by the cast.”
  • Polls on new ideas for show- Twitter has given their users an option to create polls. Pitch could use these polls as a way to communicate with their fans. They could create a poll on what the fans want to see in an upcoming episode.
  • Official Page- Just like the two social media platforms before Pitch needs an official account made for just the series so that all the fans can add and interact with the page.
  • Live video- Snapchat as live video only for celebrities or big social events. Obtaining a live video for Pitch could bring in a new audience and boost ratings.
  • Filters- The famous filters snapchat uses could benefit Pitch. Creating a girl baseball player filter could show viewers the concept of the show in general while adding a fun social twist to it.
  • Updating Stories- on the official page it will be the cast’s responsibility to consistently take stories of them filming Pitch, all the new things happening in Pitch, or just taking the fans along with on their everyday lives when they aren’t filming. By doing this it creates a connection from the cast to the fans.

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