Approximately three-quarters of shoppers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn't tell them anything about the company.
Online reputation is where many companies have the impacted the most from customers. Social engagement customer reviews and other aspects contribute to someone's decision to make that initial purchase.
Regardless of how technology evolves over the year, consumers will almost always choose the side with a name they trust.
Part of the importance of social media marketing centers around cultivated that trust on a greater personal level. It's a platform tool that allows businesses to directly interact with consumers. This interaction contributes to building a strong online reputation.
One of the key components that drive companies to use social media marketing is the overall cost for keeping it up and running. As more profiles on these sites are all free, engaging potential consumers has no expense other than a small fine. It takes less than a minute to respond to an individual or post a link to new content on your website or app.
Advertising campaigns on social media sites may also be more cost efficient than methods you may be using today. For example, a retail store in Texas can pay-per-click ads in Facebook to target only those users in the immediate area. This has potential to increase the return-on-investments as people in Washington wouldn't see the add and click on it.
In August of 2015, Facebook reported that it had almost 1.5 billion users who log in at least once every month. According to Mark Zuckerberg, founder of the popular social website, approximately one in every seven people on the planet use the site to connect to friends and family. These numbers don’t include other popular sites such as Twitter and YouTube. When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a new target audience.
With each post that is shared or interacted with on Facebook, there is potential to bring traffic to your website. Whether you’re offering free information or selling goods, the results could be incredible. Instead of relying on ad-sharing networks, connecting with consumers in this fashion has potential to be more productive. This is especially true when it comes to creating a trustworthy brand. People are more likely to buy from a company that is interactive on social media than one that is not.