FOODPORN STAR February 2016 - Ireland


The objective: Increase user activity in Dublin throughout the month of February

The idea: Who doesn't like taking pictures of their food? Yelp set the task for foodie fanatics in Dublin to upload their 'food porn' to Yelp throughout February in a bid to be crowned Dublin's first "Food Porn Star". The best 20 photos uploaded to the site would be displayed in a gallery setting in the city centre. Foodgasm themed events ran throughout the month to keep Yelp users inspired and engaged (and to help them create even saucier pictures).



  • Engagement rate of 19% during the one-week video campaign with a CPV of
  • Total video views of 30K
  • 10% DAU (daily active user) increase during the month of February
  • 8% DAM (daily active minutes) increase during the month of February

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