The concept of mobilities and the experience economy is very important in terms of:
• Gaining knowledge from all over the world
• Travelling further and faster to different countries
• Large-scale movement of people
• Economy growth and how it effects that country
Experiencing the economy is in which a way a country or region are effected in term of production and consumption of goods and services and how theses have an effect of the supply of money within different countries for example Brazil. Brazils festival events and attractions in a way it gives a service to international and domestic travellers, the service is selling the feeling of different experiences that visitors will always remember. The connection and the effect that mobilities will have on Brazil is in the way of which domestic travel has evolved and how there are more of international travels. Therefore, as the economy has grown it has had a positive impact on countries as they have been able to also improve the mobilities of the country and get more international travels and bring in more money and widen experiences of different countries all over with international travellers.
Three Distinctive characteristics
1. Known for its carnivals, monuments, and attractions
2. World’s sixth most popular country
3. One of the 4 leading emerging market economy
These are all important when planning an event in a different country because there needs to be easy access to the country and a good economy is needed for an event because this means more international travellers.
South America in total receives around 2.5 per cent of the worlds international tourist arrivals. However due to the expense of air travel, therefore this destination remains for those who receive a wealthy income and for those that seek adventure and indifference. Brazil has a fusion of three cultures and those are Portuguese, African and Amerindian. The country has also attracted millions of immigrants all over the world in the nineteenth century including Germany, Italy and japan. Brazil has been more successful than the USA in the success of blending and combining different races and cultures.
(research gate publications, 2015)
(Boniface et al., 2016)
Unlike most Latin American countries, Brazil is the only country in south America that is a leading member of MERCOSUR and has a well-defined image based on all its attractions and most of all, the amazon rain forest and the Rio De Janeiro festival which is held annually.
(Boniface et al., 2016)
Aim of the website
This website will look at main and distinctive characteristics of international flow through domestic and international travel and the key features of domestic travel. Looking at different kind of transporting systems within the country that has effect on attractions and events, then establishing three natural and cultural resources and three key events which are believed to of had an impact on the country already. Then looking closely at one event in to more detail and evaluating that event. Finally, strengths and weaknesses to why Brazil is the most compatible country to withhold a large cultural festival.
Main characteristics of international travel within the country
Brazil is one of the most tourist friendly country and Rio De Janeiro is best known destination due to all its beaches, lively culture, and its outstanding nightlife and all the accessible locations. Rio De Janeiro is described as the international gateway and has a world-renowned media image due to its festivals and attractions. The Copacabana beach is one of the best know beaches in the world and is the main attractions for tourists in Brazil. Brazil also has the most diverse tourist industry as it has a huge variety of things to do when travelling through Brazil. They have so many different attractions and monuments for anyone to get that special experience when visiting and this makes it memorable
Figure 1, (UNWTO, 2016,10) Figure shows the international tourist arrivals in brazil.
The table above shows international tourist arrivals through 2010,2013,2014 and 2015. The table shows that as the years have gone by international tourist arrivals have increased through 2010 to 2014 but unfortunately it shows that in 2015 however it did decrease. In 2015 figures were down to 6,306 000 from 6, 430 000 In 2014 the international tourist section with Brazil there is a change (%) and the shares (%). With the changes (%) it shows how its changed through percentage from 2.4% (13,12) to -1.9%(15). The shares (%) shows 3.3%. so even though it decreased in percentage the overall shares of international tourist arrivals still stayed above a plus figure. (unwto, 2016,10)
Key features of domestic travel
Figure 2 (wttc, 2016, 6) Showing domestic spending and leisure
These shows that domestic spending and leisure within Brazil is very high, showing people are likely to travel within the country to city to city rather than going abroad because it’s cheaper. Domestic spending has increased as the economy has evolved due to it being cheaper to travel within your own country rather than to pay the expenses of going abroad and paying extra fees. The pie chart above shows
(wttc, 2016, 6)
Figure 3 (wttc,2016,11) showing domestic spending and leisure, the chart above shows that in the next 10 years domestic spending and leisure spending is likely to increase.
Location and main characteristics of transport within the country
Once international travellers are in the country they can travel from city to city in various way such as
• Boats, water (5%)
Brazils infrastructure of transportation has evolved drastically since they gained independence in 1822, as a country they have gained good air and land links throughout the entire country. An example of how its evolved is the jungle interior region and this is by boat on the amazon river this is a more ecotourism activity for international travellers, where people travel by boat to indigenous villages and hike the rainforest. Another activity to part take in is tours looking at plantations and visit areas such as sugarcane, cocoa, tropical fruit, and coffee plantations. Brazil intends on building eco-lodges to link into boat tours and ecotourism activities to then include the boat trips and use them for tours and public transport.
(Lew et al, 2008, 344)
• road (39%)
• Air travel (54%)
• rail (2%)
• extensive air and bus networks.
(UNWTO, 2016, pg. 4)
Air travel is ranked with the highest percentage of how people travel from country to country as it the quickest and easiest way. However, it is not the cheapest way to. It can be proven to be more expensive to travel through air travel. However, because Brazil is only accessible this way it might put people off with the money costs there are so many different forms of transport to travel to attractions and different cities within brazil. An example of different transportations in Brazil is cable carts.
(UNWTO, 2016, pg. 4)
The table below shows differences in prices on how much it will cost to travel in June and how much It will cost to travel in January for the duration of 1 adult on their own for a week. The table shows costs of flights from an airline called LATAM airlines, this also shows that to get a cheaper flight you will need to book in advance and many months before as closer to the date it may cost much more.
figure 4 (LATAM airlines, 2016)
figure 5 (LATAM airlines, 2016)
Three key natural resources
1.The Atlantic Forest South-East Reserves
In the states of Parana and Sao Saulo has some of the most best and extensive examples of the Atlantic forest which is in brazil. it consists of 25 protected areas that make up the sight of the Atlantic forest. It displays the biological wealth of the forest and the history that it withholds as one of the last remaining Atlantic forest. They have mountains covered by forests leading to wetlands and costal islands with isolated mountains and dunes.
Image 1 (UNESCO, undated, 893)
2.The Central Amazon Conservational Complex
The central amazon conservational complex takes up over 6 million hectares which is one of the largest protected areas in Brazil, this is one of the richest regions when it comes to biodiversity. All its attractions and natural sources take the form of a constantly evolving aquatic mosaic which is home to the largest array of electric fish, it protects threatened species.
Image 2 (UNESCO, 2002, 998)
3.The Pentanal Conservation Area
This consists of a cluster of four protected areas with a total area of 187,818 ha. Located in western central Brazil at the south-west corner of the State of Mato Grosso, the site represents 1.3% of Brazil's Pantanal region, one of the world's largest freshwater wetland ecosystems.
Image 3 (UNESCO, 2016, 999)
Three key cultural resources
1.Historical Centre of Salvador de Bahia
Historical Centre of Salvador de Bahia was one of the first capital of brazil during 1549 to 1763, through this time it witnessed the blending of European African and Amerindian culture. It was also one of the first slave markets to arise in 1558, the slaves worked in the sugar plantations.
Image 5 (UNESCO, 2006, 309)
2.Historical Centre of the Town of Olinda
This town was founded in the 16th century by the Portuguese. This history of this town is linked into the sugar cane industry. However, the town had to be rebuilt after being looted by the Dutch. The fabrics made in this town dates to the 18th century.
Image 6 (UNESCO, 2006, 189)
3.Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea
This attraction consists of exceptional urban settings which led to the key natural elements which have shaped and inspired the development of the city over the years, all over form land and sea. Rio De Janeiro is also recognised as an artistic inspiration for many people, it has provided to musicians, landscapers, and urbanists.
Image 7 (UNESCO, 2009, 1100)
Three key events
• Rio Brazil Olympics 2016
• Rio Brazil 2014 world cup (football)
• Parintin’s folklore festival
Chosen case study
Rio de Janeiro festival
• Starting on Ash Wednesday and ends on Fat Tuesday and dates back as far as 1723
• Carnivals in Brazil are the concept of pretending and being different from their usual self
It takes place in the centre of Rio De Janeiro and expects to welcome 920,000 tourists over the course of the weekend and that’s not including residents in Brazil. an opening ceremony is held on the first day to start of the long and fun fulfilled weekend. The tourism board states that in Rio alone the Carnival will generate around BRL $2.2 billion (£570 million), three-quarters of which comes from tourists alone. 200 different schools across Rio participate within the festival and contribute with performances with the festival. There are more than 2 million people on the streets a day including residents and international tourists
Image 8 (About Brazil, undated) Men in 1933 dressed in drag.
The reason this is an important case study it is one of the main reasons to why people would travel to Brazil. It has had a huge impact on not only the country and gave it an image but other countries because people admire their festivals and look at for inspiration when holding an event such as a festival.
Strengths and Weaknesses
Iconic features and attractions
- Sugar loaf mountain
- Amazon rainforest
- Redeemer Statue of Christ
- Maracanã stadium
- Lapa Neighbourhood
When travelling to Brazil tourists want to witness what the country must offer and Brazil have an awful lot of attractions and monuments such as Maracanã stadium this is one of Rio most important landmark as Rio most important sport is football. The football stadium can hold 200,000 people and opened in 1950.
There was a break out in 2015 of the Zika virus
- 18 out of the 27 states reported the virus being within there country
The Zika virus was a massive threat this year as a specialist in Canada suggested that the 2016 summer Olympics should be postponed due to the out brake because of the effect it may have on competitors for the future
Going to brazil for events can be proven to be expensive, some people may not be able to afford these expensive prices and after this they need to think about where they will be staying and if flights are included as this may be an additional cost.
- Rio de Janeiro festival starting from £934.35 to £1380.40
(lonely planet, 2016)
conclusion and recommendations
For anyone looking at withholding a large festival in Brazil needs to think about the expense that attendees may have to pay on top of ticket prices with it being abroad. The benefits of going with Brazil is that it has an image and is already known for bug cultural festivals which the case study shows. It shows that they are a huge success and not only do people living in Brazil love to attend their events but its attracts loads of international tourists from all over. One thing that needs to be considered is also the time of year the event is held as this can vary on prices of flights and dependent on the weather can affect the satisfaction of guests when holding an event abroad. The information above shows the Brazil is an interesting and unique country full of so many different attractions and has so much history behind the beautiful towns and cities.
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