Fairtrade Asia Pacific Quarter 1 Report - 2016
The first quarter of 2016 has been exciting with the Producer Support Services integration into NAPP being completed. Efforts were concentrated on organisational development including capacity building of staff members, awareness sessions for Fairtrade Standards as well as training sessions pertaining to social compliance and other thematic areas for producers. There were national network meetings, producer support for new certifications, and one-on-one training workshops for producer organisations. NAPP participated in Biofach Nuremberg to engage with supply chain players. Partnerships, advocacy, and communication, along with monitoring, evaluation, and learning are some of the key highlights of this quarter.
Branding and Communication Identity
Along with the new year, a new brand identity emerged for NAPP with the conceptualisation of the corporate logo – Fairtrade Asia Pacific, powered by NAPP. While our legal entity remains as NAPP, the new branding and communication identity integrates us closely with the Fairtrade global system. The new identity is positioned to offer better recognition to the brand and label, as well as being more representative of our geographical scope.
With the Producer Support Services integrating seamlessly into NAPP, the organisation undertook an integrated planning exercise for all team members to develop an annual plan that incorporated producer needs and system-wide expectations.
System Wide Projects
Fairtrade Asia Pacific has led and contributed to a number of system wide project (SWP) development efforts: SWP application for Advocacy, IT Application for all PNs, Household Survey, Sugar, Tea, and Rice.
Monitoring, Evaluation, and Learning
Household Survey Pilot: The Household Survey Pilot has started in South India. The in-house evaluation tools – producer organisation survey, household survey and focus group discussion – was reviewed jointly by the producer networks and Fairtrade International.
We are in the news: Fairtrade-certified producer network, Chetna Organic, was in the news in The Guardian's Global Development Professional Network. The story was about a community of women who are taking on the role of seed guardians. The story got 14,020 shares and also inspired a feature on Every Life Counts of NDTV news channel.
Website: The NAPP website has been redesigned with far more content and relevant resource material. NAPP now has a presence of LinkedIn and Tumblr as well.
Biofach Nuremberg: With more than 28,000 visitors – most of them decision makers in their organisations’ purchase divisions – Biofach Nuremberg is a lucrative platform for sustainability marketers. NAPP participated alongside 700 exhibitors and other Fairtrade representatives to target potential buyers, traders, exporters, importers, retailers, and brand owners. Germany being one of the evolved market for ethical consumerism, and centre of economic activity, attracts multiple stakeholders in sustainable food products value chain.
Campaigner visit from Fairtrade ANZ: Tricia Cutforth is an ardent supporter of the Fairtrade movement and was awarded “Fairtrade Campaigner of the year” by Fairtrade Australia & New Zealand. As an elected representative, Tricia’s role in influencing the city’s purchasing behaviour cannot be underestimated. Tricia visited two SPOs – Prasanna Ganapthy Foundation, a coffee & spice producing co-operative in Karnataka, and Sri Byraveshwara Mavu Sangha in India and got an insight into producer realities.
Trader Visit: The Verburgen juice trading company (VTC) is one of the leading traders for Fairtrade and Rainforest-certified Juice concentrates in Europe. They currently source mango pulp from Samalpatti Mango Growers in Tamil Nadu. The primary objective of this trip was “value chain streamlining”.
Supply Chain Services
Supply Chain Assessment: The team assisted Fairtrade Original (Netherland) and PT Bamboe Indonesia in identifying a supplier and factory/processing plant for the development of Fairtrade and Organic Instant cooking ingredients and seasoning from Indonesia/ Central Java. Visits and meetings were held with processors and farmers to assess the supply chain. Apart from coffee, several herbs and spices such as ginger, chilli, shallot, turmeric, lemon grass and galangal were assessed, factories were inspected for food safety standards with an objective to launch their products with the Fairtrade Mark in the Indian market. A gap assessment against the Fairtrade standards and licensing prospects was also done.
Partnership with the Belgium Development Agency: We are excited to announce that the Belgium Development Agency – BTC has partnered with Fairtrade NAPP to develop Sustainable Fair Cocoa Supply Chains from Vietnam. The programme will impact 350 small householder cocoa-producing families from the provinces of Dak Lak and Dak Nong over two years. The Vietnam Cooperative Alliance is a semi-government agency and is NAPP’s strategic partner for the project. They will provide expertise and support in working with the three cooperatives.
SCOPI Coffee Platform Taskforce: NAPP is a member of SCOPI Sustainable Coffee Platform and participated in the Effective Farmer Organization taskforce. The aim of the platform was to create a task force for coffee in the areas of banned pesticides, access to agriculture input, sustainability standard, geographic indication, effective farmer organisations, access to finance, and transfer technology. The stakeholder consultation will see the participation of the government and sustainability groups such as Solidaridad, Rainforest Alliance, IDH, and UTZ. The group meets periodically to discuss making the entire Indonesian coffee produce sustainable. This is a key advocacy imitative and Fairtrade is an integral part of it. Sub-committees have been formed around thematic areas, and NAPP Indonesia is looking at social indicators for sustainability as part of one of the sub-committees.
Ethical Trade Initiative: The Ethical Trade Initiative was an opportunity to meet local and international stakeholders to discuss the current state of labour practices in South Indian Mills, changes seen in the industry over the past three years, the lessons learnt, and the new challenges. The event was attended by representatives of NGOs, civil society members such as Fair Labour Association, Fair Wear Foundation; Trade Unions like INTUC, TWGLW, and brands and mill owners like H&M, C&A, Primark, Mothercare, Tom Tailor etc. NAPP shared the Textile Standard with stakeholders, met brands and mill owners to talk about the textile programme and learnt about other organisations and civil society’s initiative on textile, to seek partnership and collaboration.
Programmatic Approach Workshop: The NAPP team led by Rakesh, along with Mathias Kulhmann and Astrid, came together for the second part of Programmatic Approach workshop. The participants included NAPP team members (from both the central services and PSR team), representatives from the Fairtrade ANZ Pacific producer support team, and Fairtrade India. The focus of the workshop was to build the capacity of the team on building the program description, and to develop the current program outline on SPO development to a full scale program description.
Communications and Media Workshop: Martin Atkin, interim communications head with Fairtrade International, held a one-day communications workshop for NAPP and Fairtrade India. The objective of the workshop was to introduce the team to the workings of the Fairtrade International Communications team, annual plans, risk management, and overall strategy.
Trainings for Capacity Building and Awareness of Fairtrade Standards: Trader Standards Trainings and Hired Labour Standards Trainings were conducted in Sri Lanka. Fairtrade Premium Committee trainings were conducted in Pakistan, Darjeeling and Assam in India. Tonga held a workshop on Fairtrade Standards awareness. Audit – both pre-audit and post-audit – support was given to producer groups in Sri Lanka, Vietnam, Indonesia, India, Papua New Guinea, and Fiji.