The Element Behind
An artist more than anything. Born and bred in The buzz of Johannesburg, South Africa. A fashion designer/photographer at VEE IN COLOUR, owner of denim brand, BLVCKELEMENT, Sipho Allen Zwane, has been running the brand for over 2 years 6 months. His vision and dream is to see his work influence people and change perspectives around the world.
Identity
Established in 2016, BLVCKELEMENT is a brand that identifies with daring individuals who are about innovation and incorporating high-end Avant Garde fashion in everyday wear. A non-gender specific denim brand, promoting high end Avant Garde street apparel and fashion fowardness. The brand represents sophistication and mystery in experimenting with denim in various innovative ways. BLVCKELEMENT values freedom, with a global outlook; creativity and thoughtfulness in design.
The brand appeals to people who embrace cutting edge style, people who aren’t shy to own it and challenge design boundaries. With an independent and innovative approach to fashion clothing of a calibre. Not only is it daring but also pushes at individuality and quality. BLVCKELEMENT’s design and style embodies a love for creativity and irreverence towards established rules and just having fun with denim. The upscale brand BLVCKELEMENT is mostly inspired by “IDEN-TITY” which is always presented within the texture, tone and life of the garments and its distinctive fashion appeal. A denim brand for the mass.
ASpiration
Setting a benchmark as one of the most sustainable practices in the textile industry and seeing its success through our brand and in the country.
BLVCKELEMENT
As a brand we aim to expand into emerging youth segments
…Who We Are?
Features
Bubblegumclub Magazine ‘19
City Buzz ‘19
Lysa Magazine ‘18
Elle Magazine ‘17
On The Social
Contact us
083 785 2118 - blvckelement@gmail.com