THE INTANGIBLE PRODUCT - ADVERTISING -

For this brief we have to create 2 photographs in which advert of something, that was not physical thing.

IDEA

My initial thought and idea was to create a vivid, bright and quirky photograph to grab people attention and put across the message of the advert at a glance, and leave a lasting impression on the viewer.

MY INITAL SKETCH OF MY IDEAS - AS YOU CAN SEE I HAD A SUDDEN FLOOD OF IDEAS

RESEARCH

For my research I took to pinterest to find some inspiration. Being a visual person i don't find looking at large pieces of text beneficial for my learning.

I have selected a few of my favourites to evaluate and pin point what I liked about the image and what I felt made it a good advert

This advert really stood out to be because of the bright colours and the contrast between the blue and the red. As you can see in the bottom right hand corner that this is a LEGO™ advert. This advert looks to have been created to show what the imagination can do when its give LEGO™. I also felt that this advert could maybe be used for a travel ad because of the plane. In this century whenever we see a plane we think travel. Another thing that drew me to this it the simplicity of it. Sometimes with advertisements, simple is all that is needed to put across the message in an advert.

This is another one which really stood out to me. This would be an American advert as the fire arms laws in the UK are very different to the USA. There are roughly 300 million guns in the United States which is nearly enough for each citizen to own one. Gun ownership rates vary widely by state: Alaska tops the list with 62 percent of adults saying they own a firearm. This advert if an Internet protection software. It also quotes in the bottom left, "IN THE HAND OF A CYBERCRIMINAL. A COMPUTER IS A WEAPON. EVERY CLICK MATTERS." I feel this ad is very punch and hits in the right place when putting internet security into perspective. The us of the gun is used to make the on looker thing about how dangerous computers and the internet can be. I like this advert specifically because it has a hard hitting message but is a very simple photo. You can see that, through post processing, there has been a disc drive inserted at the bottom of the gun which is the biggest link between the gun and the computer.

SHOOTING

When planning shooting, I knew I had a certain time bracket to be able to shoot and edit in. So after coming up with some initial idea and set ups for photographs, i then had to come up with a rough guide to show my schedule for organisation, shooting.

Throughout shooting I would refer back to my initial idea sketches to look at the set ups i chose to experiment with.

CHOOSING & EDITING FINALS

In the end I went for EDUCATION, COMMUNICATIONS & INSURANCE.

EDUCATION

For education I went with some blocks with letters as this is one of the 1st things you learn as a small child and everyone can remember running through there A B Cs as a child. So by this basic knowledge and memory, I felt it was a good starting point for an eduction advertisement.

I experimented with a few set ups; stacking the blocks and laying them out in different lay outs.

When it came to editing I edited the ones I felt where the strongest out of the many photographs I took.

I felt the stacked ones from front on were the best ones and i really liked the ones where i used the rule of thirds when shooting. I felt that I could possibly use a quote on the right of the stack of bricks, which I then looked further into.

I liked a few of the ones I seen but I felt they were a bit to long and weren't quite what i was looking for, so I made up my own:

"EDUCATION IS THE BUILDING BLOCKS FOR THE REST OF OUR LIVES"

I then made a spread sheet of fonts I felt would work well with the photograph.

I then intertwined the two, quote and photo and this was the final result.

FINAL PHOTO - EDUCATION

INSURANCE

For insurance I chose to use a car. In my initial ideas i wanted to experiment with bubbles and trying to get the bubble around the car. This was a lot easier said than done.

Above is an example is of my attempt. The concept was there but it was incredibly difficult to get a big enough bubble over the car. So after an hour or 2 of attempting to make this work, we moved onto just playing around with the car.

Here we hung the car on a piece of fishing wire and tried to make a bubble in front - which never worked.

After playing around with set ups this was the one I was happiest with - funnily enough this wasn't in my initial sketches.

When I opened these in photoshop I enjoyed editing them. I try to keep the editing in post to a minimum to make it look as close to straight out of camera as possible. So in photoshop, I only adjusted the saturation and the straightening of the image.

This is the final 3 I have picked out of the many I went through.

As you can see I have changed the saturation. Throughout the 3 images just to see which would look best. I seeked some second opinions from fellow photographers and fellow members of the creative industries to see which one they felt was the best one in terms of technicality and quality.

Collectively, I came to an agreement that the second photograph was strongest out of the 3.

FINAL PHOTO - INSURANCE

COMMUNICATIONS

For this I thought I maybe make up an app from an iPhone™. Like the mail or messenger out of a real envelope and paper. I purchased all the materials to make up the app.

In the above photographs I

I chose to use a yellow backdrop with a background light creating a hotspot to create a halo around the app, as it helps create focus on the main aspect of the photograph. I had mainly done this as a spare set of photos as I had some time to play around at the end. So I never took the editing of these images any further as I felt it wasn't my best work.

AIMEE HARRIS - 545025

Credits:

Created with images by adampaulclay - "sign signage old"

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