For my research I took to pinterest to find some inspiration. Being a visual person i don't find looking at large pieces of text beneficial for my learning.
I have selected a few of my favourites to evaluate and pin point what I liked about the image and what I felt made it a good advert
This advert really stood out to be because of the bright colours and the contrast between the blue and the red. As you can see in the bottom right hand corner that this is a LEGO™ advert. This advert looks to have been created to show what the imagination can do when its give LEGO™. I also felt that this advert could maybe be used for a travel ad because of the plane. In this century whenever we see a plane we think travel. Another thing that drew me to this it the simplicity of it. Sometimes with advertisements, simple is all that is needed to put across the message in an advert.
This is another one which really stood out to me. This would be an American advert as the fire arms laws in the UK are very different to the USA. There are roughly 300 million guns in the United States which is nearly enough for each citizen to own one. Gun ownership rates vary widely by state: Alaska tops the list with 62 percent of adults saying they own a firearm. This advert if an Internet protection software. It also quotes in the bottom left, "IN THE HAND OF A CYBERCRIMINAL. A COMPUTER IS A WEAPON. EVERY CLICK MATTERS." I feel this ad is very punch and hits in the right place when putting internet security into perspective. The us of the gun is used to make the on looker thing about how dangerous computers and the internet can be. I like this advert specifically because it has a hard hitting message but is a very simple photo. You can see that, through post processing, there has been a disc drive inserted at the bottom of the gun which is the biggest link between the gun and the computer.
When planning shooting, I knew I had a certain time bracket to be able to shoot and edit in. So after coming up with some initial idea and set ups for photographs, i then had to come up with a rough guide to show my schedule for organisation, shooting.
Throughout shooting I would refer back to my initial idea sketches to look at the set ups i chose to experiment with.
CHOOSING & EDITING FINALS
In the end I went for EDUCATION, COMMUNICATIONS & INSURANCE.
For education I went with some blocks with letters as this is one of the 1st things you learn as a small child and everyone can remember running through there A B Cs as a child. So by this basic knowledge and memory, I felt it was a good starting point for an eduction advertisement.