Healthcare is a Human Right NLSLA video outreach campaign

1. PSA Video

This video highlights the experience of people who are undocumented immigrants who all deserve healthcare. To immerse the audience into the emotions, feelings, and senses that people who are undocumented immigrants go through, we will take the approach of creating a cinematic short film.

Video Inspiration:

Concept: Voice-over is a poem out loud that speaks of experiences of undocumented immigrants and expresses how as humans, we have a right to healthcare. During the poem there will be imagery of the city, homes and public areas and Los Angelenos. As the poem ends, the camera slow pushes onto a child in a doctors office. Then a voice-over explains what the NLSLA healthcare program promises to do while text on screen highlights the benefits of the program and continued imagery of Los Angeles. Last image is the contact info for the project with a tag line.

And this is why movies are so powerful and so popular. They are the absolute center of modern culture. They attempt to explain us to ourselves. Film—which has been part of human culture for a little more than a century now—is perhaps the richest aspect of human culture, for it shows us, in a form that seems to be quite universally accessible, what we are like.

Imagery Mood Board

Imagery Mood Board






3. Quote

$7,500 for 1 video. The budget includes the following:

A. Concept & Development: the story and direction of the videos

  • Detailing original idea including
  • Scripting voiceovers
  • Researching
  • Scripting talking points

B. Pre-Production: organizing and preparing to shoot videos

  • Storyboarding scenes
  • Creating lighting patterns (the lighting look of project)
  • Location scouting
  • Creating budget
  • Casting Talent
  • Hiring crew (*see crew below)
  • Coordinating and Testing Film Equipment
  • Scheduling the run of the shoot day.
  • Creating Call sheets
  • Creating Talent Releases

C. Production: filming the project

  • Lighting the set
  • Filming the cast/talent
  • Feeding the crew and cast
  • Keeping schedule
  • Signing Talent Releases
  • Ingesting and Backing up footage
  • Recording audio

D. Post-Production: editing and completing project after filming

  • Syncing footage
  • Editing 4 hours of footage into 1 powerful video.
  • Designing Motion Graphics
  • Music Composition
  • Audio Mixing (balance and perfecting sound)
  • Sound Design (designing sound effects)
  • Color correction and grading (balance colors and creating nuance)
  • Quality Control
  • Revisions

*Crew: people hired to work on the project excluding cast/talent

  • Producer - takes care of all logistics for the project
  • Director - directs creative look and feel of the shoot
  • Director of Photography or DP - Designs Lighting Aesthetic
  • Gaffer - Sets up Lights as instructed by DP
  • 1st Assistant Camera - Sets up and records on cameras
  • 1st Assistant Director - runs the set and keeps it on time. Assists director.
  • Host - engages and asks all questions to the interviewees
  • Audio recorder - records all audio and makes sure it is clean.
  • DIT/Data Ingest - ingest and backs up all footage, keeps up with different types of data
  • Production Assistant or PA - assists with many things on set
  • Caterer/Crafty - prepares meals for crew and cast and provides snacks in between
  • Editor - edits footage
  • Motion Graphics Editor - creates and designs motion graphics
  • Sound Mixer - balances all audio including voice, voiceovers, sound effects and music to play in various atmospheres including a large room and for web
  • Sound Designer - creates aesthetic and mood of sound for video
Thank you for sharing your vision with us!

We.Are.Vision 213.453.1641

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