1. PSA Video
This video highlights the experience of people who are undocumented immigrants who all deserve healthcare. To immerse the audience into the emotions, feelings, and senses that people who are undocumented immigrants go through, we will take the approach of creating a cinematic short film.
Concept: Voice-over is a poem out loud that speaks of experiences of undocumented immigrants and expresses how as humans, we have a right to healthcare. During the poem there will be imagery of the city, homes and public areas and Los Angelenos. As the poem ends, the camera slow pushes onto a child in a doctors office. Then a voice-over explains what the NLSLA healthcare program promises to do while text on screen highlights the benefits of the program and continued imagery of Los Angeles. Last image is the contact info for the project with a tag line.
And this is why movies are so powerful and so popular. They are the absolute center of modern culture. They attempt to explain us to ourselves. Film—which has been part of human culture for a little more than a century now—is perhaps the richest aspect of human culture, for it shows us, in a form that seems to be quite universally accessible, what we are like.
Imagery Mood Board