Intrepid Travel Group Campaign Wrap Report

Intrepid Travel Group Campaign Wrap Report ADVENTURE YOUR WAY Campaign - February 1 - 28, 2017

Campaign Summary

During the month of February 2017, Flight Centre Canada ran an 'Adventure Your Way' campaign promoting adventure tours partnering with Intrepid, Geckos and Peregrine.

'Adventure Your Way' Results

INTREPID - $269,336 TSA - 16% increase over last year's results
Passengers booked: 128
GECKOS - $8,106 TSA
Passengers booked: 7
PEREGRINE - $46,861 TSA - 117% increase over last year's results
Passengers booked: 13
PEREGRINE 'up to $300 offer' - $50,579 TSA
Passengers booked: 8

Marketing Summary

In-store: Window panel, shop flyer & in-store TV slide

Shop Window Panel

In-store TV Slides (vertical & horizontal)

Online: Homepage - Adventure Campaign feature

Flightcentre.ca February homepage (left) Adventure Campaign hero banner (right)

Online: Adventure Campaign Landing Pages

Overarching Adventure Campaign landing page

Google Analytics: overarching campaign landing page views - 4,466 total

Intrepid - Landing Page

Google Analytics: Intrepid landing page views - 1345 total

Geckos - landing page

Google Analytics: Geckos landing page views - 644 total

Google Analytics: Peregrine landing page views - 955 total

Spikes in page views correlate with EDM exposure.

Email Marketing in Club Red

Dedicated EDM header banner variations for segmented send based on customer personas

Dedicated Send - February 16, 2017

Dedicated EDM Statistics

Sends - 562,483
Opens - 76,366
Clicks - 5,115

Social Media: Intrepid

FACEBOOK - Total Reach: 48,078 / Engagement: 982
TWITTER - Total Impressions: 7,356 / Engagement: 91

Facebook Post - February 7, 2017

Twitter Post - February 26, 2017

Social Media: Geckos

FACEBOOK - Total Reach: 28,536 / Engagement: 351
TWITTER - Total Impressions: 5,600 / Engagement: 31

Facebook Post - February 12, 2017

Twitter Post - February 24, 2017

Social Media: Peregrine

FACEBOOK - Total Reach: 35,200 / Engagement: 750
TWITTER - Total Impressions: 2,230 / Engagement: 7

Facebook Post - February 23, 2017

Twitter Post - February 25, 2017

Press: Newspaper Advertising

Vancouver 24 Hours - Press Sample - February 17, 2017

Appreciate