Motion Graphic Templates - Creative Brief For Adobe Stock


Adobe Stock's Motion Graphics templates enable video creators to add a polished, finishing touch to their projects. These pre-built titles, transitions, and more are created by contributors in After Effects, downloaded from Adobe Stock and modified by users in Premiere Pro. These templates offer inspiration to video creators of all levels and significantly reduce the time spent designing motion graphics elements from scratch.

Target Audience

Motion Graphic templates are useful for the entire video community. For novice users, templates provide high quality, ready-made content to help their creative endeavors shine. For seasoned creatives, Motion Graphics templates serve as an efficient tool that save time, provide inspiration, and expose new workflows. Templates showcase best practices, so users can effectively explore options and build upon their skills.

Contributor Advantages

Exposure: As an Adobe Stock Contributor, your work will be made available to millions of Creative Cloud customers, including large brands, enterprises, educators, and video creators.

Revenue: You will generate revenue from the sales of your templates, even as you continue to focus on your other clients and assignments.


Our contributors receive a competitive 40% commission each time an asset is sold. Adobe Stock is not exclusive, but please allow one month before selling templates on other content sites. Payment is via Paypal, Skrill, and Payoneer (to select countries).

What to Submit

  • Titles - Full frame animations and sequences, text overlays, call outs, with intro and outro animations
  • Lower Thirds - Left, center, and right justified animations with one or multiple text inputs
  • Transitions - with options to change animation direction, or multiple animation styles
  • Backgrounds & Video Overlays - animations to layer above and below video
  • Infographics - Animations that show data, like circle charts, bar charts, location, and more
  • Social Media - Animations for using on social media channels, such as video endcards

Submission Requirements

Please follow these best practices to ensure acceptance of your files to the Adobe Stock marketplace. If you would like to see examples of how files are correctly set up for acceptance, check out these free Motion Graphics templates.

  • Templates must be built in After Effects version 15.1.2 without 3rd party plugins.
  • One single .mogrt file per template, small packs of content/options are fine as long as they stay within a singular category
  • No 3rd party plug-ins
  • Classic 3D & Cinema4D renderers only
  • Expressions must be universalized
  • All fonts must be from Typekit
  • No all-caps fonts
  • Adherence to IP & Copyright restrictions and use of dummy texts
  • Usage of photos/videos must be created solely by you, & people/locations in them require a model release
  • Motion graphics may be set against stock images and videos only in preview images and videos or may be set against black, light gray #8e8e8e or dark gray #525252

Composition Settings

  • Dimensions: 1920px x 1080px
  • Duration: 8-60 seconds
  • Transitions Duration: 1 second or longer
  • Framerates: between 23.976/24 to 59.94/60

Third Party Effects & Plug-ins

Third party plug-ins such as Red Giant, Video Copilot and Boris FX cannot be included. Elements that are necessary should be rendered and layered into the design. Care should be taken to keep any embedded videos as small as possible.

3D Renderer Usage

  • 3D causes a drop in project performance, use sparingly to allow for excellent user experience
  • Ray-traced 3D projects are not allowed
  • Pre-rendering and importing 3D footage where possible is highly recommended


Expressions must be universalized with MatchNames. Use Expression Universalizer 3.0 to enable expressions to cross languages and prevent errors.


We require all templates to utilize Typekit fonts. Typekit is a font subscription service that allows users to access libraries and sync to their desktop. The integration of Typekit in Creative Cloud apps eliminates the need to search for, download, and install additional files, while also guaranteeing high-quality, properly licensed fonts for users. When selecting Typekit fonts for your template, please consider the following:

  • Must be available for desktop syncing (not web-only fonts) - these are fonts that are available to all Adobe ID users with Creative Cloud subscriptions.
  • Avoid using fonts from the Typekit Marketplace as they require additional purchase outside of the Creative Cloud subscriptions.

Assets within Templates

Elements may be used only if they are self-created. Contributors must wholly own all rights to the assets within templates, including any necessary licenses and releases. Don’t use assets that don’t belong to you, such as photos your spouse took or from online search results. Contributors can not use any stock content in templates. We also do not accept Creative Commons Zero (CC0) or public domain images as part of a template. This includes modifying a stock image so it is no longer recognizable or using stock/modified stock for 3D textures. NASA CC0 images may be used for maps, globes, and textures.

Stock images may be used in preview Thumbnail and video but may NOT be included in template.

Please note: image replacement/smart objects are not currently supported, so do not submit designs that necessitate an image or video to be replaced by the user as a vital part of your design.

Our Stock Contributor User Guide Legal Guidelines is a valuable resource for more information.

Text References

Avoid references to identifiable people, companies, and locations in templates, including the Adobe name, logo, or products. Substitute fictitious and generic names to represent individuals, company/logo placements, etc. Lorem Ipsum text for the majority of placeholder text is recommended.


  • Names: “John Smith”, “Jane Smith”, “Mary Doe”, "First Name Last Name"
  • Companies: “Your Company”, “Your Logo”
  • Emails/Websites: “You@Example.com”, “www.YourCompanyURL.web”
  • Phone Numbers: “555-555-5555”
  • Addresses: “123 Street, City, State 45678”
  • Social Media: "@Username"
  • Dummy Text/Paragraphs: “Subtitle text", "Lorem ipsum dolor sit amet, consectetur adipiscing...”


  • .aep - original project file, collected with all assets
  • .mogrt - motion graphic template file, 500Mb file size limit
  • Thumbnail.jpg - template thumbnail
  • .mp4 - video preview
  • .xlsx - metadata sheet

Templates go through a review and revisions process by the Adobe Stock team for standards and quality, and are evaluated on the overall performance on both lower-end and typical machines.

You will be sent in-depth specifications for creating Motion Design templates after sign up.

Interested in becoming a Motion Graphics Contributor?

Get in touch with us at motion@adobe.com with your reel for consideration.

Last Updated: 10/22/18

Images Used: Retrowave Mountainscape Title by Pressmaster; Creative Reality Title by Saida Saetgareeva

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