Developing a Customer Experience of a Lifetime Comcast - Adobe

Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences.

Deliver Consistent Campaigns Everywhere

  • Plan, Create, Execute, and Personalize campaigns across online and offline channels
  • Deliver consistent offers, messages, and experiences that are tailored to the customer's context, needs, preferences, and behaviors
  • Advanced Segmentation Capabilities
  • Single View of the Customer through our Integrated Customer Profile
  • 40+ Campaign Reports
  • Out of the Box integrations to Marketing Cloud

Enhance customer experience by automating equipment swap process to deliver triggered, coordinated communications across channels

Equipment Swap Outreach

  • Channels: Email and Direct Mail
  • Targeted Segmentation
  • Cross Channel Orchestration
  • Campaign to Audience Manager Integration
  • Closed Loop Reporting

DEMO

Closed Loop Reporting with Analytics

Reporting: Campaign to Analytics

  • Segment / Audience Analysis
  • Predictive Intelligence
  • Action on Insight
  • Measure & Attribution

Stabilize base and reduce churn by automating package and contract renewal outreach across multiple outbound channels

Customer Promo Roll Off Journey

  • Channels: Online, Direct Mail, Email
  • Campaign to Analytics integration with Triggers
  • Inbound and Outbound Offers in Real-Time
  • Cross-Channel Customer Journey

DEMO

Experience Manager and Campaign integration creates the consistent message across all channels while improving your campaign creative process

DEMO

The ability to integrate with the top MRM solutions to provide your users a seamless experience from planning campaigns to meeting budget expectations

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