Film synopsis: Audrie & Daisy follows the stories of two high school girls who are sexually assaulted and then subjected to ridicule and bullying over social media and in person. The young women in the film express how the bullying that followed was in some ways worse than the sexual assault. A week after the sexual assault, Audrie took her life because she felt her reputation was ruined. Daisy also tried to kill herself several times. The personal attacks on them and their family showed the lack of support in their community, propelled by the police and justice system that did not adequately punish the boys involved.
This social media campaign would focus on the intersection of both issues, centering around #StandWithSurvivors, highlighting the importance of believing and supporting sexual assault survivors.