Emily Graf design portfolio

Hi, I'm Emily. A designer and art director based in Hellertown, Pennsylvania, I specialize in publication, advertising and marketing design. Please scroll down to view samples of my work.

Marketing Design

Selections from the Cedar Crest College Strategic Plan booklet. Responsibilities included management of production timeline, art direction, coordination with multiple internal departments for approval, prepress and communication with printer to create custom dieline and schedule delivery.
Selections from Visualizing Higher Education in 2027 conference program. Responsibilities included management of production schedule, layout, design and prepress of the program, and event photography.
Selections from the Cedar Crest College Style Guide. Responsibilities included producing original photography, gathering and curating content to support the Cedar Crest brand personality, layout design, and coordination with the Cedar Crest Department of Marketing and Communications to achieve approval and promote widespread internal use by faculty and staff. In conjunction with creating the style guide, I also had the opportunity to illustrate a new campus map, currently in use.

Publication Design

Publication layouts for various clients including Lehigh Valley Style, Central Penn Business Journal, Lehigh Valley Business, Explore PA and Mobility magazine. Responsibilities included management of production schedules, communication with printers, editorial, sales and administrative departments, art direction, layout, design, color correction, and pre-press.

Logo Design

Logos for Mayfair Festival of the Arts, The Crafting Nomad and the Hellertown Area Library. Responsibilities included meeting with clients, identification of solutions and priorities, development of timelines, communication with vendors, execution of original artwork and design of collateral for print and web.

Invitation Design

Invitation design for an undergraduate admissions event. Responsibilities included the creation of original design using brand guidelines, as well as coordination with printer and mail house for delivery.