Osaka Japanese Express
Location: Lynchburg, VA / Fort Ave.
Target: Because of where Osaka’s is located the main target would be Liberty University college students. Osaka’s is close to Liberty and is relatively cheap which makes it a perfect food option for Liberty students.
Competitors: Panda Express and Wasabi
Differentiation: Osakas is cheap but delicious and gives students free fountain drinks if they show their student ID. Their service is relatively fast and there is plenty of seating.
Campaign Goals: Osakas does not have a logo or a website and they look pretty dumpy visually. So with my campaign I hope to give them a fresh, visually appealing logo with a theme that can be used for menus, ads, etc. By doing this, hopefully Osakas will get more business.
Campaign Deliverables: logo, billboard, print ad
Reflection & Takeaway
- Brand awareness starts with a well designed logo
- I learned a lot and thoroughly enjoyed this project
- Business makeovers are FUN!