This project really kicked my butt. Not so much because of technical issues, but failure to find big enough chunks of time to knock it out. Day jobs are for the birds!
I abandoned the blue angled look for this project, mostly because I settled on a rustic wood background reminiscent of a backyard fence. I spent quite a bit of time playing around with styles. Styles really unleash the power!
The toughest technical challenge I had was trying to produce the Old Dog logo with transparency where the dog's left ear overlaps the "D." Invested lots of time trying to solve that one, then gave up and just produced a PNG file that I edited in Photoshop. I'm happy with the look of the logo on brochure, but wish the Old Dog was looking in the other direction. I'm not overly thrilled with the design of the inside pages. I didn't want to completely block out the logo on the inside. The result is too text heavy, but as they say: Perfect is the enemy of done!
Week 3 - Event Flyer
I started the angled blue text areas with the business card project...so I decided I'd carry it through the rest of the projects. It's made it a bit challenging, but 'Repetition' is one of the key principles of design. the challenge was getting all the necessary information onto the flyer.
As I've stated before, this business doesn't exist, but I think there is a market for educating a small portion of our population that finds themselves left out or the new world that technology has pushed us into over the past few decades.
The flyer is darker than I'd like, but once again time constraints put me into a 'good enough" position rather that revising until it was excellent.