AS A NODE TO THE MOST ICONIC AM1 OF HISTORY, WE HAVE CELEBRATED THE AM1 MASTER WITH TWO SPECIFIC NEIGHBORHOOD PARTNERS.
WE PARTNERED WITH DIGITAL MEDIA SNEAKERS.FR TO EDUCATE OUR CONSUMERS ON THE AM1 MASTER CONCEPTION BY HIGHLIGHTING EVERY INSPIRATION OF THE SHOE
BESPOKE AM1 MASTER SHOOTING
+200K VIEWS ON FACEBOOK / +500K REACH TOTAL
WE HAVE BOTH CELEBRATED OUR FRENCH MASTER OF AIR LALLA AND AM1 MASTER RELEASE AT OUR SNEAKER NBHD DOOR STARCOW.
WE ALSO INVITED AN UPCOMING TALENT TO DRAW EVERY SHOE THAT INSPIRED THE MASTER ( @THESKYZWALKER )
MEDIA IMPACT
Credits:
NIKE FRANCE