Mr. Submarine & Salads, Inc. content strategy

Mr. Submarine & Salads, Inc.

The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand.

Primary Posts

Your primary posts will be used to showcase the variety of items you sell at your restaurant! We want your fans and followers to see the delicious menu items you offer and want to come in for lunch/dinner right away! All of your posts will be created to encourage interaction and engagement on your page.

Secondary Posts

Your secondary posts will be used to drive people back to your website. By creating a direct link from your social media sites to your Facebook, we will be able to promote your menu and make it easier for people to navigate from one page to the next.

Specialty Posts

Your specialty posts will be used to break up your page and provide something different for your fans to see and engage with. With these specialty posts we can promote any specials you have going on or an offer you would like highlight!


The tone of your page will be fun, casual, and light-hearted. We want to create a tone that your fans and followers feel comfortable interacting and engaging with.

User Generated Content

User-generated content is defined as any form of content such as blogs, articles, recipes, etc. that other users on the internet have created and made available for use. We can take advantage of this content by reposting it on your pages, such as articles about things going on in your town, sports you may be interested in promoting, or fun facts about food.

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