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A Donation Changes Everything Tamra wackerly | May 2020

table of contents

introduction

objective

audience

creative work

closing

introduction

Hi, my name is Tamra Wackerly. I am a senior at Arkansas State University pursuing my Bachelor of Fine Arts in Graphic Design. I would love to make social media content for businesses once I graduate.

objective

I was presented with a project in my Advertising Design class to make a campaign for the Foundation of Arts in Jonesboro. In this campaign we were required to make 3 final print ads and an Instagram feed.

audience

The audience for this project are those who live in the community and have disposable income and people who want to see a change for the younger generation.

As I made my ads I thought about who I wanted to target and the group that seemed to keep my focus was the families whose kids could possibly join the Foundation of Arts and have disposable income.

creative work

BIG IDEA

This campaign focuses on families with disposable income and whose children could join the Foundation of Arts.

PRINT ADS

These print ads are minimal and strong. They showcase what the students in the program would NOT produce if the Foundation of Arts no longer had donors. In doing this, it pulls at the heartstrings of potential donors to be involved in a child's art experience and want to help other children experience new ways to express themselves.

AD 1 : A PAINTBRUSH CHANGES EVERYTHING

A PAINTBRUSH CHANGES EVERYTHING

AD 2 : A PERFORMANCE CREATES DREAMS

A PERFORMANCE CREATES DREAMS

AD 3 : A PHOTO CAN INSPIRE

A PHOTO CAN INSPIRE OTHERS

INSTAGRAM

These posts capture the attention of followers by creating something pleasing to look at while presenting the fact that donations are needed

INSTAGRAM POSTS

The posts shown below are a more detailed version of the same feed shown above with potential captions, hashtags, and callouts.

MERCHANDISE

closing

In closing, I would like to thank you for viewing my ideas about how to reach out to potential donors help the community become stronger. With this campaign I would love to see the FOA grow in donors and students.

Tamra Wackerly

email: tamra.wackerly@smail.astate.edu

phone: 479.629.5439

Credits:

Created with images by Austin Kehmeier - "untitled image" • Nihal Demirci - "Pointe..." • russn_fckr - "Many different paint pots" • Francesco Tommasini - "untitled image" • Lilly Rum - "A camera in it’s natural environment." • 42 North - "A man started to play his guitar for me so I decided to take some shots of the guitar. Turned out really well"