1 | morning of uc davis game
GIVE PEOPLE THE URGE FOR "THE EXPERIENCE"
Twitter Post
Idea: Autzen Stadium Short Video (10-20 seconds)
Text: "You have to see it...to be it. Where will you be today?"
Hashtag(s): #GoDucks ; #UCDvsUO
Link: betheatmosphere.com
Tag: Oregon Football ; Oregon Duck Tickets
Location: Autzen Stadium
Instagram Post
LET PEOPLE KNOW WHAT THEY CAN EXPECT TO SEE
Idea: Uniform Reveal
Text: "The time to perform means the time to prepare has passed. Here's another look at our @Nike performance gear for today's game."
Hashtag(s): #GoDucks ; #DuckSwag ; #UCDvsUO
Mention: @Nike
Tag: Oregon Football
Location: Autzen Stadium
2 | kickoff at 2 p.m.
SHOW PEOPLE THE DUCKS HAVE ARRIVED
Twitter Post
LIVE LOOK AT ONE OF THE MOST EXCITING ENTRANCES IN THE COUNTRY
Idea #1: Periscope Team Entrance (Stationary Video)
OR
Idea #2: Periscope Team Entrance (Dynamic Video *attached to Duck or player*)
Text: "The Ducks have arrived looking to electrify the Autzen atmosphere. Watch as they do so."
Hashtag(s): #WinTheDay ; #GoDucks ; #UCDvsUO
Tag: Oregon Football
Location: Autzen Stadium
Instagram Post
PEEK INTO THE ANTICIPATION OF THE GAME
Idea: Walkout/Stadium Entrance Photo
Text: "Win. The. Day."
Hashtag(s): #GoDucks ; #UCDvsUO
Tag: Oregon Football
Location: Autzen Stadium
Facebook Post
PROVIDE A GALLERY OF PRE-GAME PHOTOS
Idea: Photo Gallery of Entrance, Warm-Ups, Coin Toss, Tailgating, etc.
Text: "A look at some of the sights as we are set to kick-off against UC Davis at 2 P.M. at Autzen Stadium."
Hashtag(s): #GoDucks ; #UCDvsUO
Tag: Oregon Football
Link: Photo Gallery
3 | In-game posts
SHARE THE EXCITEMENT OF THE GAME
Twitter Post
PROVIDE UPDATES ON GAME PROGRESS
Idea: Post scoring drives and quarterly score updates throughout game
Text: "The Ducks took to the field running & haven't let up on the pace, leading UC Davis, 21-0, after the 1st quarter."
Hashtag(s): #GoDucks ; #UCDvsUO
Tag: Oregon Football
Location: Autzen Stadium
Instagram Post
Idea: Capture exciting content (celebrations, big/crucial plays, scoring plays, etc.) and create short-form deliverable showing the score *Halftime & Final Score*
Text: "We have provided the excitement...you have provided the atmosphere. Oregon leads UC Davis, 31-0, at the half."
Hashtag(s): #GoDucks ; #UCDvsUO
Tag: Oregon Football
Location: Autzen Stadium
Facebook Post
SUPPLEMENT CONTENT WITH SHARING OF INFOGRAPHICS, HIGHLIGHTS, OR RELEVANT CONTENT
Idea: Facebook Live sideline and show crowd reactions, big-play highlights, celebrations, and behind-the-scenes content while also posting scoring drives and score infographics.
Text: (Oregon Football was live.) *Video captured while streaming, if appropriate* OR "The Oregon lead extends to 21-0 after a 35 yard scamper by Royce Freeman, his second TD on the day!"
Hashtag(s): #GoDucks ; #UCDvsUO
Tag: Oregon Football
4 | Postgame
RECAP OF THE DAY'S BEST MOMENTS & HIGHLIGHTS
Twitter Post
VISUAL RECAP OF THE GAME
Idea: Consolidate all photos, graphics, links, and videos into one presentation in which fans can use as a recap of the respective game.
Text: "Click below to see all the highlights & content from today's victory over UC Davis with our exclusive Visual Recap."
Hashtag(s): #GoDucks ; #UCDvsUO ; #WonTheDay
Link: Adobe Spark Project
Tag: Oregon Football
Location: Autzen Stadium
Instagram Post
PHOTO, GRAPHIC, OR VIDEO WITH FINAL SCORE
OR
Idea: A deliverable that shows the outcome of the game / A compilation of the best one to two-second clips shot throughout the game. (25-30 seconds)
Text: "The objective was to #WinTheDay...Game 1 was, indeed, a game & day won. Oregon 38, UC Davis 14."
Hashtag(s): #GoDucks ; #UCDvsUO ; #WonTheDay
Tag: Oregon Football
Location: Autzen Stadium
Facebook Post
POSTGAME PACKAGE
Idea: Upload highlights, recap/analysis, or interviews and supplement with link to GoDucks.com story/recap *relevant quotes and game notes as well*
Text: Use Headline of Postgame Package
Hashtag(s): #GoDucks ; #UCDvsUO ; #WonTheDay
Tag: Oregon Football
5 | SUNDAY
A DAY OF REFLECTION
Twitter Post
DRIVE VIEWERS TO A HUB
Idea: Provide a visual (graphic, photo, or GIF) and link to push people to Facebook so they can relive the moments surrounding a respective game's unique atmosphere.
Text: "The atmosphere in Autzen was one to remember in yesterday's win over UC Davis. See for yourself."
Hashtag(s): #GoDucks ; #UCDvsUO
Link: Facebook URL
Tag: Oregon Football
Location: Autzen Stadium
Facebook Post
RELIVE THE SPECIAL MOMENTS
Idea: In-depth look into the moments, on and off the field, that provided the unique atmosphere surrounding the previous day's game (video, infographic, quote, etc.)
Text: "1-0 and a long way to go. We have a new day to win, but it's always fun to relive the excitement surrounding a victory."
Hashtag(s): #GoDucks ; #UCDavisvsUO ; #WinTheDay
Tag: Oregon Football
6 | Monday
LOOKING FORWARD
Twitter Post
OUTLOOK
Idea: Provide insight into the last time Oregon played Virginia, highlighting key stats and information.
Text: "Last meeting with Virginia (2013):
- Oregon Offense: 557 total yards
- Score: 59-10 (W)"
Hashtag(s): #GoDucks ; #MondayMotivation
Tag: Oregon Football
Facebook Post
REMEMBER WHEN
Idea: Look forward to the week's upcoming home game against Virginia, who the Ducks played last in 2013. Include highlights of the game.
Text: "The Cavaliers look to avenge the 59-10 home rout the Ducks put on them back in 2013. Preparation is the key to success...and it starts today."
Hashtag(s): #GoDucks ; #WinTheDay ; #MondayMotivation
Tag: Oregon Football