is an innovative brand strategy agency specializing in the inclusive transformation of organizations and businesses into high performance brands. Become a high performance brand that makes values-based decisions, turns it's culture into a competitive advantage and delivers the brand promise consistently and with absolute clarity throughout the entire customer journey.

The brand transformation journey, which was co-developed by Angelo Petta and David G Farrell, consists of four building blocks: Know U, Brand U, Market U and Measure U.

Know U is an inside look at the core of your brand. It is an inclusive assessment and consensus of the brand's values, culture, vision & mission and who you are and what you do. The key outcomes from this part of the journey is it prepares the brand to make values-based decision and begins the process of building a brand culture that drives performance.
Brand U is defining a brand promise which is an natural extension of your values, culture, mission and vision. It is not a tagline, unique value proposition nor what you say but rather how the brand promise evokes a strong emotional connection with your target audience. Turn this emotional connection into a competitive advantage.
Market U. To quote Peter Drucker' " There are only two things in a business that make money - innovation and marketing, everything else is a cost". Learn how we can help devleop and execute an Integrated Marketing Communications (IMC) Strategy and Plan that aligns with your business goals. A strategy that delivers a consistent experience throughout all the touchpoints.
Measure U. Our performance measurement solutions provide insights to enable you to make better business decisions based on sound data. We offer insights on performance goal tracking, customer brand perception and loyalty and the ROI on your marketing efforts and other performance related initiatives.

Contact us at or call 807.251.2134.

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