Definition: Typography is the art and technique of arranging type
Typography is studied in communication design and interaction design courses. Typography is typically used for advertisements ,magazines and posters. typography is also commonly used digitally in logos and website layouts. Typography is often used for creative and expressive purposes.
- Typeface: Typeface refers to the style of letter, whether it is bolded, underlined or put in italics.
- Tracking: adjusting the space between letters in general.
- leading general: adjusting the space between lines.
- kerning: adjusting the distance between a specific set of letters
There is proper terminology used in typography to describe all aspects of text.
Legibility in typography is how quickly text can be read. choosing your font well is very important so it can be read fast and easily. When your text is delivering a message it is important that it is easily understood. colour of your text can also effect legibility so pick a colour that is easy to read.
Fonts can reflect an emotion or style of the text. things like shape and colour can reveal a meaning.
FOUR MODES OF ALLIGNEMENT
- Flush Left
- Flush Right
Each mode has traditional uses and makes sense to whoever is veiwing
You can emphasize a word or phrase within a body of text using a variety of techniques. using italics is the standard form of emphasis nut there are many alternatives including:
- Small Caps
- A Change In Colour
The new design element of creating topographic portraits has begun to grow as designers are able to take advantage of new tools and software.
The technical name for moving text is kinetic typography and it is an animation technique
Anamorphic typography is an exploration of the potential and existing relationship between architecture and typography.
In this project we are required to achieve a number of tasks including a major task “lyric video”. My chosen target audience is 14+, the music I have chosen is a hip-hop, rap style song that appeals towards a mature youth group. I have chosen to use a well-known song made by a popular band “The gym class heroes”. The song I have chosen is “stereo hearts”, a popular song that reveals a relationship between a girl and her stereo, but it shows how the stereo has feelings towards the girl. The purpose of this project is to see further into the power of text as it shows the movement and animations they can achieve. The project also focuses on using symbolism towards text and the meaning of words and illustrati
TITLE DOVELOPMENT OF IDEAS
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