What's so special about FIJI?
WHAT MAKES FIJI WATER DIFFERENT FROM OTHER WATERS?
FIJI Water is different because of its extraordinary source – a protected artesian aquifer found deep underground in the remote Fiji Islands. The unique mineral profile, which contributes to FIJI Water’s signature soft, smooth taste, reflects The Nature of Water™ sourced from an artesian aquifer and untouched until you unscrew the cap.
What are FIJI's sales?
- FIJI charges $3 per bottle and makes $0.90 profit per bottle.
- The Wonderful Company LLC acquired FIJI from David Glimour in 2004. The Wonderul Company has revenues of over $4.8 billion.
- "Fiji's bottling plant is an ISO 14001 certified facility, which is part of what allowed them to, 'increase bottle-making and filling efficiency by 15% in 2009'" (FIJI Water 2010).
FIJI makes you not only feel good because of the fine artesian water you are consuming, but they are a huge part of contribution to the environment. You are doing the world a favor by choosing FIJI.
- "FIJI donated $100,000 to help local neighborhoods in FIJI. This is meager in comparison to the company's massive marketing budget, which clocked in at $10 million in 2008. They also paid $250,000 to be part founders of a soccer stadium." (Sustainability Report University of Vermont).
FIJI waters partners are..
- Marina Bay Sands, Singapore
- The Grand Del Mar, San Diego
- Club Octagon, Seoul
- Strip House, New York
- Wet Republic, Las Vegas
- XS, Las Vegas
- Tippling Ckub, San Diego
- Bourbon Steak, Miami
- The Soho Hotel, London
- Spice Market, New York
- Loew's, Miami
- Fat Cow, Singapore
FIJI waters biggest competitors..
Facts against competitors:
- "The first prong of Fiji Water’s communication strategy was building personal relationships with the chefs of leading restaurants, resorts and spas to promote the buy-in of the brand. Gilmour used his contacts in the hotel industry to pitch his product to the top-end hotels, resorts and restaurants. By coming out with an award-winning slippery silver bottle design, Fiji water has been able to replace Evian in many of the top-end restaurants."